If there’s one brand in dire straits under the Stellantis umbrella, it’s Lancia. Reduced to a single aging model sold only at home in Italy, the struggling manufacturer is not giving up without a fight. Its parent company recently presented a 10-year plan that will see the launch of a next-generation Ypsilon and the revival of the Aurelia and Delta. We should get a quick preview of all three during Lancia Design Day.
From the few official details released so far, we know that the next-gen Ypsilon is slated for 2024 and will continue to serve as a subcompact sedan. It is expected to be around four meters (157 inches) long and Lancia plans to sell it with hybrid and electric drivetrains. The Italian automaker has already announced that it will be injecting retro design cues into its future products, so expect the city car to return to classic nameplates.
In 2026, Lancia will introduce the Aurelia, a purely electric crossover spanning 4.6 meters (181.1 inches) to serve as the brand’s electric vehicle. Further down the line, 2028 will see the launch of a new Delta measuring 4.4 meters (173.2 inches). This third model, also entirely electric, is characterized as being a “sculpted and muscular car, with geometric lines”.
The next-gen Ypsilon we mentioned earlier will be the last car from Lancia to have a combustion engine, because everything coming from 2026 will be an EV. The Stellantis brand has already announced the end of sales of ICE cars in 2028. To accompany the new wave of products, the company intends to become active again in export markets, with 100 operational dealerships in 60 countries. Physical dealerships will only generate half of the sales, as Lancia expects half of customers to choose to buy the cars online.
We should get a glimpse of the three new models during the Lancia Design Day live stream, which starts at 1:00 p.m. GMT or 8:00 a.m. ET.
