Apple (AAPL) on November 10, 2020 shook the IT world with three simple words “Apple releases M1”.
The computer giant announced the arrival of the M1, the first chip designed specifically for the Mac. Apple was already using its Apple-designed chips in its iPhones and iPads.
“M1 is the first personal computer chip built using cutting-edge 5-nanometer process technology and contains an incredible 16 billion transistors, the most Apple has ever put in a chip,” Apple said in a statement. “With its massive increase in performance and efficiency, M1 delivers the biggest leap ever for the Mac.”
As Apple launched the M1, the company also ended its 15-year relationship with Intel (INTC) .
And Apple continued to pounce. In June, the computing giant announced the arrival of M2, which it said would “take the groundbreaking performance and capabilities of M1 even further.”
The company said M2’s system-on-chip (SoC) design is built using improved second-generation 5-nanometer technology and consists of 20 billion transistors, which is 25% more than M1. .
With all this activity, it looks like Apple and Intel have parted ways for good.
But don’t tell that to Michelle Johnston Holthaus, executive vice president of Intel’s Client Computing Group.
Speaking at Intel’s Innovation event on September 27, Holthaus said the company “will never stop trying to get Apple back as a customer,” according to a tweet by Ian Cutress.
“Poor Apple, stuck with these underperforming chips. Not even 4 GHz! Not even 200 W!” one person answered.
“And yet…damn powerful for what they are.” It’s like Intel doesn’t understand the seismic shift away from x86…” another person tweeted.
Cutress too tweeted that Intel accidentally places a 34-core Raptor Lake wafer on its 13th Gen booth at the event in San Jose, CA.
“@PaulyAlcorn and I spotted an accidental Intel leak on the show here at #IntelON“, he wrote. “The booth staff thought it was Raptor Lake. Paul and I are recording a video to help explain what we are seeing. Paul’s Processors #2 will be released later this evening.”
Separately, Apple was recently struggling following a report suggesting the world’s biggest tech company would abandon plans to ramp up iPhone production amid falling consumer demand.
Bloomberg reported that Apple has asked suppliers and assemblers to scale back plans to ramp up production of the newly launched iPhone 14 up to 6 million units, opting instead to pursue a goal of 90 million — roughly. closely in line with last year’s tally and its early summer forecast – for the second half of this year.
Ming-Chi Kuo, Apple analyst at TF International Securities, tweeted: “The rumor that Apple is abandoning the increase in iPhone production seems a little weird to me.”
“As I inquired before, Apple had plans to upgrade from iPhone 14/14 Plus to iPhone 14 Pro/14 Pro Max/13 price drop, but I haven’t heard of any plans to ‘increase in overall iPhone production,’ Kuo said.