Apple today announced a number of upcoming changes and improvements to the App Store that will help developers better target their apps to users, get their apps discovered by more people, and even highlight the type of events that take place in their applications to attract new users. to download the app and encourage existing users to return.
The company said its App Store now has 600 million weekly users in 175 countries and has paid more than $ 230 billion to developers since the launch of the App Store, highlighting the business opportunity for developers. ‘applications.
However, as the App Store has grown, it has become more difficult for app developers to market their apps to new users or find their apps. The new features aim to remedy this.
One change concerns the product page of the application. Starting this year, app developers will be able to create multiple custom product pages to showcase different features of their app to different users. For example, they’ll be able to try things like different screenshots, videos, and even different app icons to A / B test what users like the most.
They will also be able to announce the dynamic things that are happening in their applications on an ongoing basis. Apple explained that apps and games are constantly rolling out new content and limited-time events like movie premieres on streaming services, events like Pokémon Go festivals or Nike fitness challenges. But these events were often only detectable by those who had already installed the app and then opted for push notifications.
Apple will now allow developers to better publicize these events, with the launch of in-app events “at the center of the App Store”. Events can be featured on the app’s product page. Users can find out more about the events, sign up to be notified, or quickly join the event, if it’s happening now. They can also discover events with personalized recommendations and through the App Store search.
App Store editors will be hosting the best events, and the new App Store widget will also showcase upcoming events right on users’ homescreens.
Apple says the feature will be open to all developers, including those who are already hosting events and those who are just getting started.
Apple today announced a number of upcoming changes and improvements to the App Store that will help developers better target their apps to users, get their apps discovered by more people, and even highlight the type of events that take place in their applications to attract new users. to download the app and encourage existing users to return.
The company said its App Store now has 600 million weekly users in 175 countries and has paid more than $ 230 billion to developers since the launch of the App Store, highlighting the business opportunity for developers. ‘applications.
However, as the App Store has grown, it has become more difficult for app developers to market their apps to new users or find their apps. The new features aim to remedy this.
One change concerns the product page of the application. Starting this year, app developers will be able to create multiple custom product pages to showcase different features of their app to different users. For example, they’ll be able to try things like different screenshots, videos, and even different app icons to A / B test what users like the most.
They will also be able to announce the dynamic things that are happening in their applications on an ongoing basis. Apple explained that apps and games are constantly rolling out new content and limited-time events like movie premieres on streaming services, events like Pokémon Go festivals or Nike fitness challenges. But these events were often only detectable by those who had already installed the app and then opted for push notifications.
Apple will now allow developers to better publicize these events, with the launch of in-app events “at the center of the App Store”. Events can be featured on the app’s product page. Users can find out more about the events, sign up to be notified, or quickly join the event, if it’s happening now. They can also discover events with personalized recommendations and through the App Store search.
App Store editors will be hosting the best events, and the new App Store widget will also showcase upcoming events right on users’ homescreens.
Apple says the feature will be open to all developers, including those who are already hosting events and those who are just getting started.