Taylor Swift fans are suing Ticketmaster for ‘price fixing’ and ‘fraud’.
Following the ticket buying debacle for Swift’s North American “Eras” tour, which saw Ticketmaster cancel the general sale due to high demand and insufficient ticket inventory, a number of fans are now suing the company.
According to TMZ, the company is being sued for “‘fraud, price-fixing and antitrust violations’, as well as ‘intentional deception’, after resellers recovered large numbers of tickets.
The lawsuit claims that because Ticketmaster is involved in both the primary ticket sales market and the secondary market, they were “eager to allow” scalpers to participate in the pre-sale event.
Meanwhile, Ticketmaster previously issued an apology to Taylor and her fans, following the pre-sale debacle.
The ticket sales and distribution company has come under fire after announcing the cancellation of general sale tickets.
Ticketmaster said in a statement: “We strive to make buying tickets as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for the Taylor Swift Tour. ‘The Eras’. First of all, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to buy tickets.”
The apology came after Taylor revealed she was “p***** off” with the way sales had been handled.
She wrote in an Instagram message to fans: “I brought so many elements of my career internally. I did this SPECIFICALLY to improve the quality of my fan experience by doing it myself with my team that cares as much about my fans as I do. It’s really hard for me to trust an outside entity with those relationships and loyalties, and excruciating for me to just watch mistakes happen without recourse.
“There are a multitude of reasons why people have had such a hard time getting tickets and I’m trying to understand how this situation can be improved in the future. I’m not going to excuse anyone because we asked them, several times, if they could handle this kind of request and we were assured that they could. It’s really amazing that 2.4 million people got tickets, but it really pisses me off many of them feel like they’ve gone through several endure attacks to get them.”