Beyoncé is well known for her long, tousled blonde hair or honey highlights that are often seen blowing in the wind while she performs. The mega-star launched her first-ever hair care line, Cécred, in February and many beauty enthusiasts and fans shared hair tutorials using and reviewing how the products worked for their specific hair textures.
Beyoncé took to social media by posting a GRWM-style video on Instagram, showing how she uses her products, where she is in her natural hair journey, why she loves certain products from the “Foundation” collection, and addressing stigma surrounding natural textured hair. .
Throughout the video, the singer gives us a glimpse of her fun-loving personality as we watch her stylist use the brands Hydrating Shampoo, Moisturizing Deep Conditioner, Moisture Sealing Lotion, and Nourishing Hair Oil. Most importantly, she takes a moment to address a common misconception regarding black women’s hair and style preferences by stating, “The stigma and misconception is that people who wear wigs don’t have long hair and healthy; It’s bullshit because it’s not about the body.
When women with textured hair choose to wear protective styles like wigs, it’s often assumed that their hair is damaged, short, or worse, and with Beyoncé’s video showing off her long, luscious hair, it’s an indicator that this hypothesis is furthest from the truth. She also shares some hair care preferences, like blow-drying on medium heat, as she likes to avoid using too much heat and usually opts for using an “old-fashioned press and comb.” .
The star addresses her signature hair color by stating that she chooses to dye her hair rather than using a perm or relaxer, which are chemical straightening agents for textured hair. She explains that even with her shiny blonde hair, she was able to maintain her curls and texture by using Cécred products. In the video, she specifically uses the brand’s fermented rice and rose water ritual because her hair is freshly dyed and the treatment will help keep her strands resistant to the chemicals in the dye.
The video ends as she expresses her pride in Cécred’s growth, how the products work on different hair textures and the community the brand has been able to build, but most of all she expresses her gratitude for the support of her latest beauty business.
For more Beyoncé news, check out our coverage of the three new hairstyles she revealed at the Cowboy Carter album deployment.