Beyonce shines in new Lose Yourself In Love campaign for Tiffany & Co as she dances through a storm in a strapless silver dress
Beyonce is featured in a new ad campaign for Tiffany & Co which was released Monday morning.
The 41-year-old beauty was seen dancing up a storm in a strapless silver dress as she dripped in diamonds in a clip shared to Tiffany & Co’s Instagram page.
The mini-movie attempted to capture a New York City Studio 54 club atmosphere with several backup dancers spinning in time to the music. The film was shot by Mark Romanek and is part of the Lose Yourself In Love campaign.
New Bey: Beyonce stars in a new advertising campaign for Tiffany & Co which was released on Monday morning
She sparkles: The 41-year-old beauty was seen in a black dress as she dripped in diamonds in a photo shared on the Tiffany & Co Instagram page
“The Anthem Film is an upbeat celebration of individuality, joy and self-expression on SUMMER RENAISSANCE, the finale of Beyoncé’s latest album to worldwide acclaim,” said a press release shared with DailyMail. .
The Crazy In Love crooner covers several important pieces from the luxury brand.
One is a platinum engagement ring with an internally flawless round brilliant diamond over 10 carats.
And she’s also seen in pieces by Tiffany & Co. designer Jean Schlumberger.
Her dress was a centerpiece with large black sleeves and the main bodice in metallic gray hardware.
The caption read: ‘Are you ready? #LOSEYOURSELFINLOVE #TiffanyHardWear.’
Knockout: The star is seen here in the Tiffany & Co Hardware campaign
The diva does it well: the crooner has worked with the brand for many years
New clip: Here she is seen in an advertisement for the company which aired this month
So leggy: The bombshell oozes sex appeal in her video where she shows off her bare legs
A mini-movie was also made which resembles a nightclub scene, which can be seen on the company’s website. In one clip, she sits on a crystal horse.
Tiffany & Co.’s Lose Yourself in Love campaign is part of the brand’s awareness campaign for underrepresented communities, by People.
Beyonce was last seen in a Tiffany & Co campaign titled Date Night with her 52-year-old husband, Jay-Z.
And in a campaign earlier this year, she wore a massive Tiffany & Co necklace called The Historic 1939 World’s Fair Necklace while co-hosting Jay-Z’s Oscars after party.
Golden girl: Tiffany & Co.’s Lose Yourself in Love campaign is part of the brand’s outreach to underrepresented communities, the site added
Shining star: Beyonce was last seen in a Tiffany & Co campaign titled Date Night with her 52-year-old husband, Jay-Z. And in a campaign earlier this year, she wore a massive Tiffany & Co necklace called The Historic 1939 World’s Fair Necklace while co-hosting Jay-Z’s Oscars after party.