In 2016 Alfa Romeo began offering a Certificate of Origin designed to document a model’s specifications. The automaker is expanding these services by launching a new heritage program. It is called Alfa Romeo Classiche and will offer three services: certificate of origin, certificate of authenticity and restoration. The launch of the program will also include a dedicated web portal designed to streamline some of the processes.
The Alfa Romeo Certificate of Origin will continue to certify the year of production and the original configuration of the car. He will note the model specifications and engine serial number, including original interior and exterior details. Another part of the program is the restoration service, which will offer everything from simple maintenance to complete restoration. This will include exterior restoration, mechanical repairs and final testing
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A step beyond all of this is the Certificate of Authenticity, which requires “a rigorous inspection and evaluation process”. A specialized team carries out the inspection, which can take place at the Officine Classiche or at the customer’s home. The CEO of Alfa Romeo, Jean Philippe Imparato, chairs the certification committee, a first for Stellantis, alongside the head of the Heritage department.
According to Imparato, the program will help the company “strengthen our historic automotive heritage.” Alfa Romeo designed Classiche to promote and protect the brand’s history and vehicles. The new program will benefit from the help of the Alfa Romeo Museum, which houses technical documents and production records.
A new web portal on the Alfa website will make it easier to start certificate of authenticity and restoration services. Alfa says interested owners will be able to receive all the information and support they need to begin the process.
Automakers are learning that long-time owners matter as much as new ones and are doing more than ever to support owners who don’t own their latest models. Legacy programs have appeared at other companies designed to certify and authenticate their models, while others have launched restoration programs and other related services.
“When planning for the future, our heritage is always our main source of inspiration,” added Imparato. The company’s past is just as important as its future development.
In 2016 Alfa Romeo began offering a Certificate of Origin designed to document a model’s specifications. The automaker is expanding these services by launching a new heritage program. It is called Alfa Romeo Classiche and will offer three services: certificate of origin, certificate of authenticity and restoration. The launch of the program will also include a dedicated web portal designed to streamline some of the processes.
The Alfa Romeo Certificate of Origin will continue to certify the year of production and the original configuration of the car. He will note the model specifications and engine serial number, including original interior and exterior details. Another part of the program is the restoration service, which will offer everything from simple maintenance to complete restoration. This will include exterior restoration, mechanical repairs and final testing
seven Pictures
A step beyond all of this is the Certificate of Authenticity, which requires “a rigorous inspection and evaluation process”. A specialized team carries out the inspection, which can take place at the Officine Classiche or at the customer’s home. The CEO of Alfa Romeo, Jean Philippe Imparato, chairs the certification committee, a first for Stellantis, alongside the head of the Heritage department.
According to Imparato, the program will help the company “strengthen our historic automotive heritage.” Alfa Romeo designed Classiche to promote and protect the brand’s history and vehicles. The new program will benefit from the help of the Alfa Romeo Museum, which houses technical documents and production records.
A new web portal on the Alfa website will make it easier to start certificate of authenticity and restoration services. Alfa says interested owners will be able to receive all the information and support they need to begin the process.
Automakers are learning that long-time owners matter as much as new ones and are doing more than ever to support owners who don’t own their latest models. Legacy programs have appeared at other companies designed to certify and authenticate their models, while others have launched restoration programs and other related services.
“When planning for the future, our heritage is always our main source of inspiration,” added Imparato. The company’s past is just as important as its future development.