REVEALED: Celebrity-adored parental buy that is flying off the shelves
- Celebrity-adored baby carrier proves popular, soars off shelves
- Dutch brand Artipoppe is loved by Gigi Hadid and Emily Ratajkowski
- The baby carrier aims to offer something stylish for new moms and comfortable
- Online reviews are rave, where it has been described as a “lifesaver” purchase
A baby carrier popular with Emily Ratatjkowski, Jessica Alba and Gigi Hadid is proving to be the parental buy of the year, with thousands flying around the shelves around the world.
Anna van den Bogert is at the origin of the Dutch brand Artipoppe, founded in 2012 after the birth of her second baby.
Anna decided to create stylish baby carriers that are both useful for the mother, durable in design and fashionable at the same time.
The result is her “Zeitgeist Baby Carriers” – which are available in a range of prints and materials, from velvet and snakeskin, leopard print and tartan, and which start at $ 465.
A baby carrier popular with Emily Ratatjkowski (pictured with her Artipoppe), Jessica Alba and Gigi Hadid turns out to be the parental buy of the year
Anna van den Bogert is the mastermind of Dutch brand Artipoppe, founded in 2012 after the birth of her second baby (Gigi Hadid pictured with her carrier)
Instead of owning a “practical” baby carrier in black or gray, the wearer of an Artipoppe baby carrier can enjoy something a little more special and elegant.
‘A Zeitgeist baby carrier gives the wearer the opportunity to retain their identity, demonstrate self-confidence, feel beautiful, and show the world that they care – not only for their baby but also for themselves, the environment and all of us together as a community, ”said Anna.
She added that baby carriers were designed to give an outfit a little extra flair, while still providing all the comfort, ease and safety of using a regular baby pouch.
Since their launch, Artipoppe baby carriers have become popular with celebrities around the world, including model Elsa Hosk (pictured)
Local star Jesinta Franklin (pictured at the beach) is also a fan of the Dutch brand and boasts the popular leopard print style
Since their launch, Artipoppe baby carriers have become popular with celebrities around the world, including model Elsa Hosk, TV star Millie Mackintosh and local star Jesinta Franklin.
They even found themselves a fan of the British royal family of Princess Eugenie, who owns the expensive “Yin Yang” style ($ 1,051).
Each Artipoppe baby carrier comes with padded shoulder straps and belt, as well as comfortable padding for your baby’s legs, which can be worn both on the front and on the back in several ergonomic positions.
They are designed for use from newborn up to two years (3.2 kg) and can be adjusted for a more personalized fit.
Each Artipoppe baby carrier comes with padded shoulder straps and belt, as well as comfortable padding for your baby’s legs, which can be worn both on the front and back in several ergonomic positions (Gigi Hadid and Jessica Alba in the photo)
Online reviews for the Artipoppe are rave, where moms have described it as a ‘lifeline’ and ‘so chic’ (Millie Mackintosh pictured)
Online reviews for Artipoppe are rave, where moms have described it as a “lifeline” and “so chic”.
“At this point I have used it a few times and can confirm that it is incredibly comfortable, very easy to put on and could wear it for hours without breaking my back,” one mother wrote.
She added: “This is the most comfortable baby carrier I have worn and tried.”
Others said their babies also found the baby carrier to be incredibly comfortable.
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