Tiger Woods used his traditional choice of wearing red in the final round of a tournament as influence for a new venture following his split with Nike.
The move follows the end of a more than 27-year partnership with the sportswear giant in January.
Sun Day Red’s logo features an abstract tiger, made up of 15 stripes, the number of majors it has won.
“Every tournament I’ve competed in as a professional, I’ve worn red. It’s become synonymous with me,” Woods said.
“Red Sunday, it’s me. It started with mom [Kultida]. She thought that being a Capricorn, my power color was red, so I wore red as a junior golfer and won a few tournaments.
“Lo and behold, I go to a college that’s red, Stanford is red. We wore red on the last day of every tournament.”
Woods is scheduled to play his first PGA Tour event in 2024 at the Genesis Invitational, which begins in California on Thursday, February 15.
The former world number one underwent ankle surgery in April last year after withdrawing from the Masters in the third round. He did not compete again until the Hero World Challenge in December and said he planned to compete in one event per month in 2024.