Under the new agreement, Curve for Men will become a Official partner of the UFC in the perfume category, this is the first time that the UFC has offered this category to a marketing partner.
“We are thrilled to welcome Curve for Men as the UFC’s first-ever fragrance partner,” said Robby Miller, UFC vice president of global partnerships. “We thought a lot before unlocking a category for the first time, but when we had the opportunity to bring on a premium brand like Revlon, the decision was easy. Curve for Men is a product that is a perfect fit for our brand and audience, and we look forward to the creative activations we will have with the Revlon team throughout the coming year.
“Revlon is excited to unveil Curve for Men as Official Perfume Partner of the UFC,” said Frédéric Arbel, Managing Director of North America, Revlon. “We celebrate this historic opportunity to be the first fragrance brand to collaborate with UFC and are excited to engage with new and existing consumers across multiple program touchpoints that will create a unique experience for fans of UFC around the world.”
Curve for Men is a complex and distinctive blend of uplifting green notes, sweet spices and rich woods, masterfully crafted for the man who takes charge of life. A classic Aromatic Fougere scent, Curve for Men is a perfect signature scent, versatile for day or night.
Brand rights and activations
As the Official Fragrance Partner of the UFC, Curve for Men will benefit from prominent brand placement within the famed Octagon during some of the UFC’s biggest events, including select Pay-Per-Views and Fight Nights in the United States. certain Pay Per Views, Curve for Men will own the “Celebrity Camera” broadcast feature that highlights celebrities sitting Octagon side for a big event.
Curve for Men will officially launch the partnership for the first time at UFC 300: PEREIRA vs. HILL on Saturday, April 13 at T-Mobile Arena in Las Vegas. The event, one of the most important in the history of combat sports, is marked by a light heavyweight championship fight which will see Alex Pereira attempt first title defense against former titleholder and #1 contender Jamahal Hill. Additionally, the UFC strawweight champion Zhang Weili defends against #1 contender Yan Xiaonan in the first-ever all-Chinese UFC title fight. Also, Justin Gaethje puts his BMF belt on the line against former featherweight champ Max Holloway in a highly anticipated fight of the year contender.