As The very first of the UFC Official Global Stem Cell Therapy PartnerCPI will receive high-visibility branding inside the famous Octagon during select pay-per-view sessions and fight nights, providing CPI with significant visibility in front of more than 700 million fans in 170 countries, as well as approximately 975 million TV households receiving UFC broadcasts.
Beyond the Octagon, the UFC and ICC will collaborate on original content that will be distributed through the UFC’s popular digital and social channels, which reach more than 259 million users worldwide.
Other creative integrations will aim to leverage fan engagement and increase CPI brand awareness, including in-arena activations and viewer sweepstakes.
“We are thrilled to welcome the Cellular Performance Institute as an official partner of the UFC,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, UFC and WWE. “CPI’s focus on good health, quality of life and healing from injuries is a message we are proud to support and share with our athletes and fans.”
“CPI is a leader in providing safe and effective non-surgical options to treat the injuries of patients who have exhausted standards of care and are left with often ineffective surgical intervention as their only option,” said Ed Clay, co-founder of CPI. “This partnership allows us to provide information and options to patients suffering from debilitating pain for whom the standard of care is surgery and the only alternative. »
The UFC and CPI will activate the partnership for the first time at UFC 300: PEREIRA vs. HILL This Saturday, April 13 at T-Mobile Arena in Las Vegas. The event, one of the most important in the history of combat sports, is marked by a light heavyweight championship fight which will see Alex Pereira attempt first title defense against former titleholder and #1 contender Jamahal Hill. Additionally, the UFC strawweight champion Zhang Weili defends against #1 contender Yan Xiaonan in the first-ever all-Chinese UFC title fight. Also, Justin Gaethje puts his BMF belt on the line against former featherweight champ Max Holloway in a highly anticipated fight of the year contender.