Like the UFC very first privileged technological partner in sports medicineSmith+Nephew will receive high-visibility branding inside the iconic Octagon during select Fight Nights, providing Smith+Nephew with significant visibility in front of more than 700 million fans in 170 countries, as well as approximately 975 million TV households who receive UFC broadcasts. .
“We are thrilled to have Smith+Nephew join us for the first time as an official partner of the UFC,” said Robby Miller, UFC vice president of global partnerships. “Through hard work, significant investments and groundbreaking innovations like the UFC Performance Institute, the UFC has become the industry leader in athlete health and safety in combat sports. We look forward to advancing this mission by also promoting better health and recovery through technology solutions, such as those offered by Smith+Nephew, that will benefit UFC athletes and fans alike.
“Smith+Nephew’s goal is Life Unlimited – helping restore people’s bodies and confidence by using technology to eliminate life’s limitations,” said Scott Schaffner, president of sports medicine at Smith +Nephew. “The UFC’s global reach and influence is unmatched by any other sporting organization, and we look forward to this partnership highlighting Smith+Nephew’s industry-leading portfolio of sports medicine technology solutions to their athletes, consultants orthopedists and fans.
Beyond the Octagon, the UFC and Smith+Nephew will collaborate on original content that will be distributed through the UFC’s popular digital and social channels, which reach more than 259 million users worldwide.
Smith+Nephew will also have a branded presence at the UFC Performance Institutes in Las Vegas, Shanghai and Mexico City – the world’s premier centers for mixed martial arts training, research, rehabilitation and nutrition.
The agreement will also provide an annual brand ambassador fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.
Smith+Nephew offers world-class sports medicine solutions including advanced technologies, instruments and implants that enable surgeons to perform minimally invasive surgical procedures, including the repair of soft tissue injuries and degenerative conditions of the eye. shoulder, knee, hip and small joints. Recent advancements in its biologic healing portfolio include the REGENETEN◊ bioinductive implant for rotator cuff repair and the recently acquired CARTIHEAL◊ AGILI-C◊ cartilage repair implant. Both technologies are transforming the way healthcare professionals treat soft tissue repair and actively improving patient outcomes compared to current standards of care.1-2
The references
- Altschuler N, Zaslav KR, Di Matteo B et al. Aragonite-based scaffolding versus microfracture and debridement for the treatment of chondral and osteochondral lesions of the knee: results of a multicenter randomized controlled trial. Am J Sports Med. 2023;51(4):957-967. doi:10.1177/03635465231151252
- Ruiz Ibán MA, Navlet MG, Marco SM et al. Augmenting an equivalent transosseous repair in non-acute posterosuperior rotator cuff tears with a bioinductive collagen implant decreases the re-tear rate at one year. A randomized controlled trial. Arthroscopy. Published online on 12/27/2023.