As part of the new deal, KUDO Snacks has been named the exclusive “Official Global Popcorn of the UFC,” increasing its category rights from just the United States in 2023, to worldwide starting this year.
KUDO Snacks will be featured at some of the UFC’s biggest events, including select Pay-Per-Views and Fight Nights. Branded integrations will include streaming features and high-visibility placement inside the iconic Octagon®. With the UFC’s considerable global footprint, KUDO Snacks will benefit from significant brand visibility to more than 700 million fans in 170 countries, as well as approximately 900 million television households that receive broadcasts of the UFC. UFC.
Additionally, the agreement provides for an annual brand ambassador fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.
“We are excited to expand our partnership with KUDO Snacks,” said Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC and WWE. “KUDO Snacks is a challenger brand with global ambitions, and we are excited to use UFC’s global popularity to help their business scale new heights and reach new consumers with its healthy and tasty products.”
“We are thrilled to announce our partnership with the UFC as the official popcorn of this dynamic and exhilarating sport.” said KUDO Snacks Founder and CEO Ryan Lewis. “Just like the athletes who give it their all in the Octagon, our protein popcorn is made with passion and dedication. This collaboration marks a perfect blend of taste and robustness, and we are excited to fuel the excitement of UFC fans around the world. Get ready for a breathtaking snacking experience with KUDO Protein Popcorn! »
By partnering with UFC, KUDO Snacks is presented with a remarkable opportunity to introduce its protein-rich popcorn to a global audience, strengthening its position as the premier provider of high-quality athlete nutrition and choice more healthy for everyday snackers.
KUDO Kettle Puffed Protein Popcorn stands out for its gluten-free, 100% whole grain, and keto-friendly composition, made from Nebraska Golden Kernels sourced exclusively from the USA. With an impressive 10 grams of protein per pouch and flavors like white cheddar, sweet and sour, and garlic parmesan, KUDO delivers both indulgence and nutrition. Riding the wave of the booming popcorn market, which is expected to reach $18.8 billion by 2031, KUDO aims to make an impact, supported by a collaborative effort with the UFC to create custom packaging with exclusive branding and captivating point-of-sale displays at select retail partners, propelling KUDO’s prominence in the market.
Positioned in a popcorn market driven by a compound annual growth rate (CAGR) of 5.3% and characterized by more than $10.2 billion in acquisitions in the nutrition and snacks categories over the Over the past five years4, KUDO recognizes the enormous potential and capitalizes on this thriving landscape. With a goal of explosive growth, KUDO is solidifying its position as a leading player, leveraging UFC’s immense reach and strategic partnerships to drive substantial online sales. This transformative journey for KUDO not only propels its upward trajectory, but also reinforces its commitment to fueling active lifestyles and revolutionizing the snacking industry through innovation.