It’s Swiftmania in Chicago’s River North neighborhood this week after Taylor Swift’s marketing team installed a mural on a building.
The painting began Monday and revealed a QR code that first scanned an “error” message similar to the one on Swift’s website before announcing her new album, “The Tortured Poets Department,” at the Grammys .
On Thursday, the QR code was scanned for a video of a typewriter with the letter “T.”
“It fits into a puzzle that connects other cities around the world and gives you clues,” said Swiftie mastermind Chelsea Kindred. “The other letters around the word spelled out ‘For a fortnight’.”
Kindred thought it would have to do with Swift’s new song “Fortnight” featuring Post Malone.
Fans also wondered if the 2 p.m. time would have any significance, after seeing several video teases with clocks reading 2 o’clock.
“I’ve seen a lot of things about two, like people [holding up] two or a peace sign. So I’m curious if anything is going to happen at 2 p.m.,” said fan April Burns.
With no empty spaces left to fill, it seemed they were right.
On Thursday at 2 p.m. Eastern, Swift announced that her album’s single and music video would be “Fortnight” featuring Post Malone.
“I feel like she cares a lot about her fans and keeping us around and making it fun for us,” Burns said. “And I think this is a really good example of that.”
Swift’s new album will be released at midnight Eastern Time.
It’s Swiftmania in Chicago’s River North neighborhood this week after Taylor Swift’s marketing team installed a mural on a building.
The painting began Monday and revealed a QR code that first scanned an “error” message similar to the one on Swift’s website before announcing her new album, “The Tortured Poets Department,” at the Grammys .
On Thursday, the QR code was scanned for a video of a typewriter with the letter “T.”
“It fits into a puzzle that connects other cities around the world and gives you clues,” said Swiftie mastermind Chelsea Kindred. “The other letters around the word spelled out ‘For a fortnight’.”
Kindred thought it would have to do with Swift’s new song “Fortnight” featuring Post Malone.
Fans also wondered if the 2 p.m. time would have any significance, after seeing several video teases with clocks reading 2 o’clock.
“I’ve seen a lot of things about two, like people [holding up] two or a peace sign. So I’m curious if anything is going to happen at 2 p.m.,” said fan April Burns.
With no empty spaces left to fill, it seemed they were right.
On Thursday at 2 p.m. Eastern, Swift announced that her album’s single and music video would be “Fortnight” featuring Post Malone.
“I feel like she cares a lot about her fans and keeping us around and making it fun for us,” Burns said. “And I think this is a really good example of that.”
Swift’s new album will be released at midnight Eastern Time.