The cryptocurrency industry has come a long way since the launch of Bitcoin in 2009, spreading its wings with many new coins and stablecoins such as the Binance coin. As their use has increased, cryptocurrencies have recently caught the attention of several media sites. To make wise investment choices, potential investors are always looking for useful information.
Whether you already run a cryptocurrency blog or want to join the trend, having a solid content strategy is essential. Writing content that readers find valuable is the only way to grab their attention and earn their allegiance.
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Choose content type
What you want to accomplish should guide what you develop. Four main types of content attract visitors to cryptocurrency websites:
- Educative: For readers familiar with technology, emerging technology is often an interesting topic. Most blogs, however, make the mistake of describing things in technical terms. Educate your audience in basic language to make your messages more understandable and readable. Such content can be shared, which increases organic traffic.
- Entertaining: Entertainment is a common source of reader engagement. They’re more likely to find it relevant and shareable when you make a human connection with your audience. This aspect can be essential for building trust.
- New: Every day there is a lot going on in the cryptocurrency industry, and there is a lot to cover. All you need is a keen sense of research and a commitment to staying on top of industry trends. Be succinct in describing the facts so that the reader can understand the main points.
- Mark: To increase sales, avoid sounding too commercial when posting sponsored posts on your website. It is possible to create educational information that subtly announces a business without putting pressure on the reader.
Offer value
The same material circulates repeatedly in the media, occupying 80% of the available space. Because they provide no value, biased or opinionated articles are not appealing to beginners. Your writing should balance being neither too technical nor too dramatic.
You can grow your audience and gradually establish yourself as a niche authority by providing helpful material. Explain the fundamentals of Blockchain, DeFi, NFT, Web 3 and Metaverse. They will read more of your articles if they find them fascinating.
Engage the audience
Giving information is insufficient to encourage engagement. Make your viewers feel like they’re reading an excerpt. Ask thought-provoking questions and opinions. Give them some homework to complete. Make it look like a conversation rather than a list of facts. It will keep your reader interested throughout.
Optimize your content
While great content is essential for organic growth, the importance of SEO cannot be understated. Your website will rank higher if you use the right keywords in the title and body of your content. Avoid keyword stuffing, as this can hurt your search engine rankings. Per blog post, focus on one or two long-tail keywords.
Another crucial part of SEO is the meta description, which the searcher will use to decide whether or not to click on the link to your post. Additionally, you can link your blog posts to each other to improve rankings. The visibility of your articles can be increased by having a solid understanding of SEO fundamentals.
Include visuals
Visitors have a more engaged experience through visual features, increasing their propensity to read. Don’t forget to include credits and try to include at least one relevant photograph in each article. Consider incorporating movies and infographics wherever possible to make your material exciting and memorable.
Hubspot claims that using vivid images dramatically increases our propensity to read. Take the opportunity to see organic growth in your traffic.
Revise before posting
It’s time to review and proofread your content now that you’ve made the effort. Review your article for grammar, word choice, readability, tone, and plagiarism. First and foremost, make sure your blog post content comes from trusted sources. This is crucial if you want to gain the trust of your audience.
Spreading false information or misleading news can damage the reputation of your website. Be careful when deciding what to post and always check from multiple sources.
Be open to feedback
Nobody has a magic wand to produce content. Even if your most recent article was a hit, you still have to start the day over. Learning what works and what doesn’t for you takes time. Only your audience can paint a more accurate picture of you.
Be receptive to criticism and learn from your blunders. If you’re working with an editorial team, create a content guideline. This will provide a stable tone.
You can create engaging and compelling articles using the tips above.
This story was provided by Mary Ann Callahan
