The Spanish version includes Sports center presenter Jorge Eduardo Sánchez and ESPN Deportes commentator Mauricio Pedroza. Sports center presenter Nicole Briscoe is featured in the English-language spot.
“Early mornings are part of the job here at ESPN. Whether it’s your team getting you excited or a cup of coffee, we all need to find a way to bring some energy,” said Seth Ader, vice president of brand marketing at ESPN. “But more importantly, this place is an example of how it is Sports center constitutes a fantastic platform to show the diversity of athletes and backgrounds in the world of sport.
“Elevator” was developed in collaboration with Arts & Letters Creative Co.
Even though Moreno is the first athlete to be featured in a “This is Sports center‘ spot in 2024, the iconic campaign returns in 2023.
Athletes who have made appearances include Boston Celtics superstar Jayson Tatum, Vegas Golden Knights and star forwards Jack Eichel and Jonathan Marchessault, U.S. Olympic track and field gold medalist Sydney McLaughlin and stars United States women’s national team soccer team members Megan Rapinoe, Becky Sauerbrunn and Sophia. Smith (“Orange Slices” and “Downtime”).
Delta State mascot “Fighting Okra” also made an appearance. Featured Sports center presenters include Briscoe, Elle Duncan, Hannah Storm, Kevin Neghandi, Jay Harris, Steve Levy, Gary Striewski, and more.