Martha Stewart and Snoop Dogg add to nascent empire with BIC lighter joint venture
They became best friends after meeting at a Comedy Central roast for Justin Bieber in 2015.
And Martha Stewart delves deep into her friendship with Snoop Dogg as they build their burgeoning empire with a line of BIC lighters.
The 79-year-old icon announced the joint venture in an Instagram post on Thursday as she caught up with her pal roasting s’mores by a campfire.
Best Friends: Martha Stewart delves deep into friendship with Snoop Dogg as they build their fledgling empire with a line of BIC lighters
Martha looked effortlessly cool as she relaxed by the fire, wearing a baby blue blouse with puffed sleeves.
She paired her loose top with tight white jeans and added a touch of glamor with massive gold wedge heels.
Her shiny blonde hair was parted to the side and worn curly above her shoulders for the theatrical shoot.
Toasty: The 79-year-old icon announced the joint venture in an Instagram post on Thursday as she caught up with her pal roasting s’mores by a campfire
Pattern: She paired her loose top with tight white jeans and added a touch of glamor with massive gold wedge heels
Snoop rocked his classic look, a matching two-piece tracksuit with red and green stripes running vertically down his arms and legs.
He sported a pair of iconic gold frames over his eyes as he stood next to his best friend while plugging in the new line of lighters.
“ It’s always fun working with my man @snoopdogg, ” she captioned a series of snaps. “ This time, on an @biclighter ez, reach out to lighter commercial and other businesses. Snoop and I have designed some wonderful new lighters for BIC on sale in May 2021. ”
The unlikely couple first met sitting next to each other at Justin Bieber’s Roast Comedy Central in 2015, where Martha admitted to having contact with Snoop, a story she repeated to the over the years.
Nuthin But AG Thang: Snoop rocked his classic look, a matching two-piece tracksuit with red and green stripes running vertically down his arms and legs
Everything that works! They came together in 2016 for the Martha & Snoop’s Potluck potluck dinner and have since partnered up on several campaigns and projects.
“ She sat next to me and she stole the show, ” Snoop told NBC at the time. “She was the funniest ‘roaster’ that night. At that point, I knew I wanted to be by this woman’s side for the rest of my life.
They came together in 2016 for the Martha & Snoop’s potluck dinner and have since partnered on multiple campaigns and projects.
“I love his laid back energy – I love his outspokenness, I love his sense of timing, and I really love watching him cook,” Martha said.
Snoop added: ‘She’s the big sister I never had. To be able to correct myself, to teach me, to show me how to be better, to give me something to aspire to be.
“ I love his laid back energy – I love his outspokenness, I love his sense of timing, and I really love watching him cook, ” Martha said.
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