Google has struck a timely deal with Hisense subsidiary VIDAA for Google TV and Android TV devices to stream the maker’s sports content TVOS, a portfolio that includes the FIFA+ app.
FIFA+ (aka ‘FIFA Plus’) is the official streaming app of football’s eponymous world governing body, which of course produces a small event at the moment called The World Cup in Qatar which is expected to attract a global TV audience. of around 5 billion viewers by the time it ends on December 18.
And gateway platform VIDAA, a software platform company owned by the world’s second-largest smart TV maker, happens to be the exclusive home of FIFA+, an app that includes archived and live football events, as well as… an original program on the theme of football.
With the expansion into the Google TV/Android TV gateway operating system, VIDAA will extend the reach of FIFA+ and its global portfolio of sports programming to the UK, Canada, Latin America, Germany, Australia and in Japan.
Meanwhile, Tremor, a long-time advertising technology partner of VIDAA, will act as the exclusive global connected TV monetization platform for FIFA+ on all devices powered by VIDAA and Android TV operating systems.
“Our relationships with Google, FIFA and Tremor International will provide advertisers with large-scale opportunities to reach hyper-engaged sports fans around the world with precision and personalized creation on the biggest screen in the home,” said Guy Edri. , president of VIDAA, in a statement.
Jonathan Zepp, Managing Director of Media and Entertainment Partnerships for Google, added: “Through this collaboration, we are able to help World Cup fans around the world celebrate and connect wherever they go. find through exclusive and engaging content on Android TV OS devices.”