Beyoncé is bringing back big, voluminous “Texas hair.”
As the high-volume blowouts of the ’90s see a resurgence in 2023, it’s only fitting that this year the big hair trend is kicked up a notch with a decidedly Southern twist. The “Texas hair” trend has exploded since Beyoncé wore the look during her Super Bowl appearance, promoting her upcoming country album and two singles titled “Texas Hold ‘Em” and “16 Carriages.”
The “Alien Superstar” singer’s hairstylist, Neal Farinah, called it “Texas Super Bowl hair” in an Instagram post of the pop star rocking her big, bouncy locks. Western influences have been making an appearance in a big way, with the “copper cowgirl” red hair look making waves last year.
The “Texas hair” look draws inspiration from the common Southern aesthetic that follows the age-old adage: “The higher the hair, the closer it is to God.” Women in states like Louisiana, Tennessee, Georgia and Alabama are known for their thick, bold hair, no matter what the trend is of the moment. The look is the opposite of the sleek, minimalist looks that have dominated the last decade. Instead, he favors the glamorous, gravity-defying looks of the ’70s and ’80s. The hairstylists take the audience on a trip down memory lane to Studio 54 Days, with va-va-voom hairstyles dominating the dance floor.
Full-bodied ’70s hair had a moment when Miley Cyrus paid homage to her Nashville roots and her famous godmother, Dolly Parton, at the 2024 Grammys. Speaking about the look, Bob Recine, the singer’s longtime hairstylist Flowers,” said People“I’ve been working with Miley for a long time and tonight we wanted to create something different from last year, with a style that felt 70s, Barbarella style but still had a modern, punk twist. Creating a voluminous hair look, while still leaving some teasing visible, this allows the look to maintain a fresh and sexy feel.
He added to Byrdie that he and Cyrus were also inspired by the teased big hair of ’70s sex symbol Raquel Welch. With her hairstyle, they also reportedly gave a nod to the late Tina Turner – who frequently sported sky-high hair and Bob Mackie dresses at the time.
The easiest way to achieve this look is to use a set of hot rollers, or a set of Velcro rollers will also give your locks a boost. Living in the South recommends people use medium and large rollers in a set after blow drying and keep their hair in the rollers until it cools completely. Finish with hairspray to keep everything in place. People with fine hair can achieve more volume by strengthening their strands by adding volumizing hair products to their roots and blow-drying their hair using a round brush in an upward motion.