Maternity clothes can be a challenge, to put it mildly. Find clothes that fit your tummy and are sophisticated yet stretchy, comfortable and professional is an endless soap opera in which every pregnant woman finds herself playing from the moment of conception. Fortunately, some brands of maternity clothing are doing it right, and HATCH is one of them. Started as a chic New York boutique and hugely popular with celebrities such as Meghan Markle, Amy Schumer, Kate Upton, and Jessica Alba, it’s hitting mainstream audiences with a HATCH maternity X Target collaboration called The Nines.
The full collection will be available at the online store starting February 9 and stocked in select Target stores (155 locations). The exclusive Target collection will include 24 pieces including items like floral chiffon maxi dresses and soft organic cotton overalls.
“Gifting an exclusive collection to Target is a dream come true and allows us to reach and support even more expectant mothers across the country in their quest to feel stylish, confident and comfortable during the nine months of pregnancy. and beyond, ”says Founder and CEO Ariane Goldman in a press release for the launch.
And to fulfill their mission of providing all mothers with truly versatile maternity wear, all styles will be available in XS – XXL (0-18) and priced at $ 26- $ 40. Yes, you read that right, each piece will cost $ 40, up.
Sounds awesome, but you might think that HATCH really understands us expectant moms? Reader, yes. Look no further than HATCH Mama, the brand’s beauty line, which launched a sheet mask for your tummy in 2018. And last year they launched a postpartum collection that specifically caters to those recovering from childbirth: consider heavily wasted underwear with just the right amount of elastic to make you feel supported but not uncomfortable, soft and light sleepwear options and a nursing bra versatile. If this isn’t an indication of HATCH’s commitment to helping mothers feel and look their best before, during and after pregnancy, we don’t know what it is.
“Dressing for each stage of pregnancy should be fun and stylish, which is why we are happy to expand our maternity offering with The Nines by HATCH,” said Gena Fox, senior vice president, clothing and accessories, in a press release. “This new brand is available exclusively at Target and complements our assortment of owned, exclusive and national brands by offering more trendy and comfortable maternity items to expectant mothers, all at a great price.
Hear that wonderful little word? “Value.” We will take some of it. In fact, you know what? Go ahead and do 24.
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Buy the Nines by HATCH ™ collection at Target