Samsung has unveiled its latest lineup of flagship OLED 4K and Neo QLED 8K smart TVs powered by the NQ8 AI Gen3 processor with on-device AI capabilities for picture upscaling and sound enhancement . The all-new TVs were showcased at the Unbox and Discover 2024 launch event in Bangalore.
This is the company’s first set of smart TVs (Neo QLED 8K) with on-device generative AI capabilities. According to Samsung, these TVs, powered by TizenOS, come with features such as cloud gaming, an education center and smart yoga, which can be experienced by pairing the smart TV with an AI-powered mat.
The Neo QLED 8K comes in two variants: QN900D and QN800D and is available in 65, 75 and 85-inch sizes, with the most affordable 65-inch variant priced at Rs 3,199.90.
Users who pre-order Neo QLED 8K, Neo QLED 4K, or glare-free OLED will receive a free soundbar worth up to Rs 79,990, or Freestyle worth Rs 59,990, or the Music Frame worth Rs 29,990, depending on the model. Pre-order offers are applicable until April 30, 2024.
At the launch, JB Park, President and CEO of Samsung Southwest Asia, said: “We have integrated AI into home entertainment to deliver exceptional visual experiences to our consumers. Our 2024 lineup of Neo QLED 8K, Neo QLED 4K and OLED TVs redefine the home entertainment experience and deliver new innovations in accessibility, durability and enhanced security through the power of AI.
Samsung leverages in-device AI capabilities on the Neo QLED 48, powered by the NQ8 AI Gen3 with a neural processing unit with 512 neural networks, which enables technologies such as AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, AI Sound Technology. , AI Auto Play Mode, AI Customization Mode and AI Energy Mode.
Similarly, the Neo QLED 4K and OLED TVs are powered by the previous generation NQ4 AI Gen2 processor, and Samsung’s OLED TV is the world’s first glare-free OLED. The Neo QLED 4K also comes in two models QN85D and QN90D and is available in five sizes: 55, 65, 75, 85 and 98 inches, with pricing starting at Rs 1,39,990. Similarly, the OLED TV also comes in two models: S95D and S90D and is available in 55, 65, 77 and 83 inches with a starting price of Rs 1,64,990.