Rihanna has posed for countless photo shoots over the course of her long career, but her latest campaign with Puma might be her craziest yet.
The 36-year-old singer posed in a full tree costume, complete with moss, twigs and leaves, to promote the new Fenty x Puma Creeper Phatty Earth Tone shoes she launched with the brand on April 17.
Rihanna wore this intricate costume while standing on a tire and modeling the new taupe-colored shoes.
A second image from the photoshoot shows her lying on her side in the grass, wearing a top made of thick green leaves, which she paired with khaki-colored pants and fog-green shoes.
The shoes are also available in a third color, warm white. They are now available for purchase for $100.
Puma released its first version of the creeper shoe in September 2015. Rihanna’s take on the popular shoe style features a stacked gum sole, making it thicker and more oversized.
According to Puma’s website, the unique tree-themed campaign is a pun on the word “creeper.”
“As creative director, Rihanna’s FENTY x PUMA campaign was photographed by Philippa Price develops this concept of crawling – trying to do something without being noticed,” reads the brand’s website. “The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone images.”
Rihanna hosted a launch party in London on Wednesday, April 17 to celebrate the release of the new collaboration. The “Diamonds” singer posed in climbing shoes on the red carpet, decorated with moss, leaves and other greenery. She wore a taupe wool coat over a darker taupe shirt and pants set. Her blonde hair was straightened with her bangs on full display. She completed the look with a swipe of bright red lipstick.
Rihanna has posed for countless photo shoots over the course of her long career, but her latest campaign with Puma might be her craziest yet.
The 36-year-old singer posed in a full tree costume, complete with moss, twigs and leaves, to promote the new Fenty x Puma Creeper Phatty Earth Tone shoes she launched with the brand on April 17.
Rihanna wore this intricate costume while standing on a tire and modeling the new taupe-colored shoes.
A second image from the photoshoot shows her lying on her side in the grass, wearing a top made of thick green leaves, which she paired with khaki-colored pants and fog-green shoes.
The shoes are also available in a third color, warm white. They are now available for purchase for $100.
Puma released its first version of the creeper shoe in September 2015. Rihanna’s take on the popular shoe style features a stacked gum sole, making it thicker and more oversized.
According to Puma’s website, the unique tree-themed campaign is a pun on the word “creeper.”
“As creative director, Rihanna’s FENTY x PUMA campaign was photographed by Philippa Price develops this concept of crawling – trying to do something without being noticed,” reads the brand’s website. “The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone images.”
Rihanna hosted a launch party in London on Wednesday, April 17 to celebrate the release of the new collaboration. The “Diamonds” singer posed in climbing shoes on the red carpet, decorated with moss, leaves and other greenery. She wore a taupe wool coat over a darker taupe shirt and pants set. Her blonde hair was straightened with her bangs on full display. She completed the look with a swipe of bright red lipstick.