Mercedes is preparing to introduce three new plug-in hybrid models this month, starting with an announcement on their corporate Facebook page. According to the video, Mercedes plans to introduce a plug-in hybrid version of the GLA SUV, the CLA Sedan and finally the CLA Shooting Brake. Is the market ready for an electrified range of economical Mercedes products?
The CLA, GLA and CLA Shooting Brake are all based on the same architecture and the same family of engines, which facilitates the introduction of a hybrid electric version of each model. Each of these three vehicles will certainly use almost identical powertrains, which makes it fairly easy for Mercedes to launch all three versions at once.
Offering a plug-in hybrid version of their smallest and most affordable product offerings also allows Mercedes to post impressive performance figures and prices. These electrified Mercedes will be the most accessible option for those who wish to own a Mercedes with an electrified powertrain and attract the largest possible customer base.
The versatile CLA / GLA platform ranges from the crazy CLA / GLA 45 AMG trim to the eco-friendly rechargeable hybrid trim. The AMG versions of the CLA and GLA deliver impressive performance and luxury in a small package. The hybrid versions will attempt to reflect the success of the AMGs but offer impressive efficiency performance rather than outright speed.
The pressure to add more plug-in hybrid options will increase the concept of the fully electric electric SUV EQ and its later production versions as customers move towards an electrified demand cycle. Only time will tell if customers are ready to buy an affordable plug-in hybrid electric SUV or sedan from Mercedes, but we bet competitors are watching their sales numbers closely.