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Recent data from Consumer Intelligence Research Partners (CIRP) paints a worrying picture of Apple’s iPhone in the United States. The report indicates a significant decline in iPhone activations, bringing Apple’s market share in new smartphone activations back to levels last seen six years ago.
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The numbers speak: the slide of the iPhone and the rise of Android
CIRP’s latest report, published on its Substack platform, reveals a notable change in the smartphone landscape. While Apple’s iPhone activations stood at 40% in the first two quarters of 2023, they have since declined to 33% in the first quarter of 2024. This means that Android devices now account for two new activations of smartphone in three. in the USA. Such numbers have not been seen for Apple since 2017, reports 9to5mac.
Read also : iOS 18 release: launch schedule revealed before Apple WWDC 2024 – All the details
Understanding the decline
Several factors contribute to this drop in iPhone activations. CIRP suggests that Apple’s focus on improving the quality of the iPhone, while laudable, may not have been accompanied by the introduction of compelling new features. This lack of innovation could deter potential customers from upgrading to the latest iPhone models.
Additionally, the transparency of phone purchase plans appears to have played a role in this trend. Many consumers are now better informed about true costs and are choosing to keep their current devices longer, delaying the upgrade cycle. Interestingly, this trend appears to have affected iPhone users more significantly than their Android counterparts.
Read also : Apple iPad Air to forgo mini-LED display, report suggests; A new mystery iPad could also arrive this year
What does this mean for Apple?
Declining activation rates pose a significant challenge for Apple, especially given the importance of the U.S. market to its global smartphone sales. While Android offers a multitude of devices in different price ranges and features, Apple finds itself in an extremely competitive environment.
Apple may need to reconsider its strategy to regain lost ground. This could involve accelerating innovation, introducing features that appeal to consumers, or revising its pricing and upgrade policies to attract new customers and retain existing ones.
Although Apple remains a leading player in the global smartphone industry, the recent decline in iPhone activations in the United States highlights Android’s growing dominance.
One more thing ! We are now on WhatsApp channels! Follow us there to never miss any updates from the tech world. To follow the HT Tech channel on WhatsApp, click here to subscribe now!
Products included in this article
Recent data from Consumer Intelligence Research Partners (CIRP) paints a worrying picture of Apple’s iPhone in the United States. The report indicates a significant decline in iPhone activations, bringing Apple’s market share in new smartphone activations back to levels last seen six years ago.
List of best-selling products
The numbers speak: the slide of the iPhone and the rise of Android
CIRP’s latest report, published on its Substack platform, reveals a notable change in the smartphone landscape. While Apple’s iPhone activations stood at 40% in the first two quarters of 2023, they have since declined to 33% in the first quarter of 2024. This means that Android devices now account for two new activations of smartphone in three. in the USA. Such numbers have not been seen for Apple since 2017, reports 9to5mac.
Read also : iOS 18 release: launch schedule revealed before Apple WWDC 2024 – All the details
Understanding the decline
Several factors contribute to this drop in iPhone activations. CIRP suggests that Apple’s focus on improving the quality of the iPhone, while laudable, may not have been accompanied by the introduction of compelling new features. This lack of innovation could deter potential customers from upgrading to the latest iPhone models.
Additionally, the transparency of phone purchase plans appears to have played a role in this trend. Many consumers are now better informed about true costs and are choosing to keep their current devices longer, delaying the upgrade cycle. Interestingly, this trend appears to have affected iPhone users more significantly than their Android counterparts.
Read also : Apple iPad Air to forgo mini-LED display, report suggests; A new mystery iPad could also arrive this year
What does this mean for Apple?
Declining activation rates pose a significant challenge for Apple, especially given the importance of the U.S. market to its global smartphone sales. While Android offers a multitude of devices in different price ranges and features, Apple finds itself in an extremely competitive environment.
Apple may need to reconsider its strategy to regain lost ground. This could involve accelerating innovation, introducing features that appeal to consumers, or revising its pricing and upgrade policies to attract new customers and retain existing ones.
Although Apple remains a leading player in the global smartphone industry, the recent decline in iPhone activations in the United States highlights Android’s growing dominance.
One more thing ! We are now on WhatsApp channels! Follow us there to never miss any updates from the tech world. To follow the HT Tech channel on WhatsApp, click here to subscribe now!