This photo taken on February 27, 2023 shows Huawei’s booth at the Mobile World Congress (MWC) 2023 in Barcelona, Spain. [Photo/Xinhua]
Huawei Technologies Co on Thursday officially launched sales of its highly anticipated Pura 70 series of smartphones, widely seen as the key to reviving its smartphone business in China despite continued technology restrictions imposed by the United States.
The latest smartphone series showcases Huawei’s technological strength and resilience in the face of increasing pressure, and it could see a sales boom similar to that of Huawei’s Mate 60 series unveiled last year, if the ability to Production can be guaranteed, experts said.
With a minimum price of 5,499 yuan ($760), the Pura 70 series is equipped with Huawei-developed HarmonyOS 4.2 operating system and its internal large language model to support more artificial intelligence functions, such as as automatic removal of unwanted objects in photos, according to Huawei.
Consumers across the country lined up outside Huawei retail stores on Thursday to purchase Pura 70 series phones.
Huawei said Thursday that the new phones were sold out on several online platforms, but did not reveal how many were available for sale that day.
Ma Min, a computer programmer waiting outside a Huawei store in Shanghai, said: “I failed to buy a Huawei Mate 60 series smartphone because there always seemed to be a shortage. I really want to be among the first to buy a phone. in the Pura 70 series, which is one of Huawei’s two most iconic flagship smartphone series.
Shares of Chinese companies linked to Huawei’s smartphone supply chains jumped on Thursday. For example, Suzhou Anjie Technology Co, which supplies sophisticated components to Huawei, saw its shares rise to the maximum daily limit of 10% on the Shenzhen Stock Exchange.
Ming-Chi Kuo, an analyst at Tianfeng International Securities, said the Pura 70 series, featuring improved camera specifications and other innovations, is expected to see more significant sales growth this year than the P60 series in 2023.
If demand is strong, total shipments of Pura 70 smartphones from factories to retailers are expected to reach 13-15 million units. Even if demand slows, total shipments are also expected to reach 10 million to 12 million units, Kuo said.
In the first six weeks of 2024, Huawei ranked fifth in terms of smartphone sales in China, with a year-on-year growth rate reaching 64%, mainly driven by the series’ continued popularity Mate 60 unveiled in September, according to a report. report from market research firm Counterpoint Research.
Xiang Ligang, general director of the Information Consumption Alliance, a telecommunications industry association, said: “It is through strenuous efforts that Huawei successfully revived its smartphone business, which was once crippled by US government restrictions. »
“Huawei’s return to China’s smartphone market is well-timed, as AI-enabled smartphones are expected to trigger a new growth cycle,” Xiang said.
Huawei will eat into Apple’s market share in China and also weigh on its domestic peers, particularly Honor Device Co, a four-year-old Huawei spin-off that is now independent, he added.
This photo taken on February 27, 2023 shows Huawei’s booth at the Mobile World Congress (MWC) 2023 in Barcelona, Spain. [Photo/Xinhua]
Huawei Technologies Co on Thursday officially launched sales of its highly anticipated Pura 70 series of smartphones, widely seen as the key to reviving its smartphone business in China despite continued technology restrictions imposed by the United States.
The latest smartphone series showcases Huawei’s technological strength and resilience in the face of increasing pressure, and it could see a sales boom similar to that of Huawei’s Mate 60 series unveiled last year, if the ability to Production can be guaranteed, experts said.
With a minimum price of 5,499 yuan ($760), the Pura 70 series is equipped with Huawei-developed HarmonyOS 4.2 operating system and its internal large language model to support more artificial intelligence functions, such as as automatic removal of unwanted objects in photos, according to Huawei.
Consumers across the country lined up outside Huawei retail stores on Thursday to purchase Pura 70 series phones.
Huawei said Thursday that the new phones were sold out on several online platforms, but did not reveal how many were available for sale that day.
Ma Min, a computer programmer waiting outside a Huawei store in Shanghai, said: “I failed to buy a Huawei Mate 60 series smartphone because there always seemed to be a shortage. I really want to be among the first to buy a phone. in the Pura 70 series, which is one of Huawei’s two most iconic flagship smartphone series.
Shares of Chinese companies linked to Huawei’s smartphone supply chains jumped on Thursday. For example, Suzhou Anjie Technology Co, which supplies sophisticated components to Huawei, saw its shares rise to the maximum daily limit of 10% on the Shenzhen Stock Exchange.
Ming-Chi Kuo, an analyst at Tianfeng International Securities, said the Pura 70 series, featuring improved camera specifications and other innovations, is expected to see more significant sales growth this year than the P60 series in 2023.
If demand is strong, total shipments of Pura 70 smartphones from factories to retailers are expected to reach 13-15 million units. Even if demand slows, total shipments are also expected to reach 10 million to 12 million units, Kuo said.
In the first six weeks of 2024, Huawei ranked fifth in terms of smartphone sales in China, with a year-on-year growth rate reaching 64%, mainly driven by the series’ continued popularity Mate 60 unveiled in September, according to a report. report from market research firm Counterpoint Research.
Xiang Ligang, general director of the Information Consumption Alliance, a telecommunications industry association, said: “It is through strenuous efforts that Huawei successfully revived its smartphone business, which was once crippled by US government restrictions. »
“Huawei’s return to China’s smartphone market is well-timed, as AI-enabled smartphones are expected to trigger a new growth cycle,” Xiang said.
Huawei will eat into Apple’s market share in China and also weigh on its domestic peers, particularly Honor Device Co, a four-year-old Huawei spin-off that is now independent, he added.