Derek Jeter needs no introduction. Having played for one of the biggest sports franchises for over 20 years, Jeter had a dream career in MLB. He is one of the few athletes to have played for only one team throughout their professional career.
Given his decision-making, his calmness in pressure situations and the taking of control in difficult situations; Jeter was one of his. When he retired from baseball, an era ended in the Bronx as well as in all of MLB.
ADVERTISING
The article continues below this ad
After retiring from the game, the former Yankee also started making investments to stay engaged. The Yankees legend once teamed up with a premium whiskey brand. He joined the league of renowned athletes LeBron James and Dwayne Johnson.
Derek Jeter wanted to do something new and different with the Bespoken Spirits whiskey brand
By Rolling Stone, Derek Jeter has partnered with Bespoken Spirits for the release of a pure bourbon whisky. The Yankees legend has spoken about his views on the whiskey brand. Jeter said he views the whiskey brand as an innovative technology investment.
“I see Bespoken Spirits as an innovative technology investment that has a lot to offer to change its industry in a very positive way and help it grow even further,” To throw Express his thoughts.
ADVERTISING
The article continues below this ad
DIVE DEEPER
Jeter also confirmed that his entry into the whiskey industry had nothing to do with LeBron James and former WWE star Dwayne Johnson. Notably, these two are also in the same company.
“I don’t view my position in the spirits industry as a competitive position,” Derek Jeter said, citing other successful spirit launches from celebrities like The Rock and LeBron James. “I appreciate the ability to take ownership of what you personally create.”
ADVERTISING
The article continues below this ad
WATCH THIS STORY: From Alex Rodriguez to Derek Jeter: Here are the 5 richest MLB players of all time
Given that Derek Jeter isn’t a businessman anymore, do you think it was a wise investment on the part of the ex-Yankee?