NEW YORK, Sept. 01, 2022 (GLOBE NEWSWIRE) — Biolage Professionala global leader in salon hair care, introduces the All-in-one multi-benefit oilan extension of the professional offer appreciated by consumers All-In-One Multi-Benefit Range formulated with key natural ingredients to everything hair types. This is Biolage’s first new launch since announcing its rebranding in August 2022, which has further reinforced the company’s commitment to sustainability, as this oil and the entire portfolio of the brand are now certified vegan and cruelty-free, and made with 100% PCR plastic packaging.
The all-new all-in-one oil is a multi-benefit, multi-purpose oil for all hair types, and is infused with sustainably sourced Moringa Oil, known for its moisturizing and protective properties. The vegan and mineral oil-free formula is lightweight with fast absorption and delivers 10 incredible benefits including nourishment, hydration, shine, softness, manageability, detangling, sealing split ends and smoothing frizz.
“We are excited to further expand the Biolage All-In-One range,” says Deputy Vice-President of Biolage Professional, Aurélie Croze. “Unlike other hair oils on the market, Biolage All-In-One Multi-Benefit Oil is both universal and versatile. When we developed the formula, we wanted to make sure this oil worked for all hair types. hair, like the other formulas in the All-in-One line Personally, I used to avoid using oils for fear that they would be too heavy for my hair, but this formula is unique in that ‘It’s infused with Moringa Oil and absorbs quickly for an invisible, lightweight feel. Plus, it can be used three different ways, whether it’s for overnight nourishment or for a touch of shine after the day. brushing.”
The all-in-one oil is also a multi-use product that can be used as a pre-shampoo for extra hydration, as a leave-in conditioner applied to towel-dried or blow-dried hair, or as a hair treatment. night to nourish, softness and detangling.
“I’ve been waiting months for the launch of Biolage All-In-One Oil and I can’t wait for everyone to try it!” said Biolage Global Ambassador and Celebrity Stylist, Sunnie Brook. “Since launching the Original All-In-One Multi-Benefit Spray, it’s been an essential part of my hair kit to prep and hydrate all of my clients’ hair before it hits the red carpet. The Oil multi-benefit all-in-one is an additional essential in my kit to nourish, protect, smooth and finish the look of my clients, regardless of their hair type.I love that the product combines these many benefits with a formula inspired by nature.
All-In-One Oil is the latest in a line of multi-tasking products infused with key ingredients for all hair types. Other products in the line include the beloved Multi-Benefit Spray infused with coconut oil, a gentle exfoliating and hydrating shampoo made with oatmeal, and an intense dry shampoo infused with rice starch to absorb oil. oil for up to four days. . These products are formulated to be better for the hair and better for the environment, with key natural ingredients and 100% vegan, paraben and mineral oil free formulas.
The all-in-one oil will be available at ULTA Beauty starting September 1 and available on Amazon, salons, JCPenney and Hair.com starting September 1. This product is competitively priced per ounce, with an MSRP of $24. For salon professionals, the all-in-one oil will be priced at $12. Learn more about the all-new product and All-In-One range at Biolage.com
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ABOUT PROFESSIONAL BIOLAGE:
In 1990, Biolage Professional was born from the mind of hairstylist and entrepreneur Arnie Miller, who saw the opportunity to bring out the natural beauty of hair, touchable and full of movement. Since its conception, the brand has been inspired by natural ingredients and is known for its iconic white packaging and signature fragrance. Biolage Professional is recognized around the world as a leader in salon hair care, delivering professional-grade, plant-inspired, high-performance products – and that reputation continues to grow. Biolage Professional is committed to constantly improving its formulas and sustainability standards, and is proud to announce that effective August 1, 2022, the brand is 100% vegan, cruelty-free approved under the Leaping Bunny program by Cruelty Free International, and its signature bottles are made from 100% post-consumer recycled plastic. We recognize that sustainability is a journey of continuous improvement and we invite you to join us.
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Image 1: Biolage Professional All-in-One Oil
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Biolage Professional All-in-One Oil