BEIJING, September 19, 2022 /PRNewswire/ — China’s leading liquor maker Wuliangye attended the 19th China-ASEAN Expo (CAEXPO), which kicked off Friday in southern capital Nanning China Guangxi Zhuang Autonomous Region.
As one of the strategic partners of the event, the Chinese producer of Baijiu aspires to share the new opportunities offered by the Regional Comprehensive Economic Partnership (RCEP), as well as contribute to building a community with a shared future. China-ASEAN closer.
Wuliangye’s well-decorated exhibition area, with Chinese-style elements, such as traditional screen and Chinese painting scroll, has been equipped with interactive touch screen technology, to fully showcase its brewing techniques unique and its global footprint.
Chinese Baijiu products with various flavors were displayed there, attracting many domestic and foreign merchants, who praised Wuliangye liquor’s excellent taste and the company’s pursuit of better quality.
Besides the exhibition, Wuliangye will also hold a series of activities, including product promotion, business development and brand collaboration, to deepen cooperation with global industry players, seize new opportunities under the RCEP and further explore the international market.
In fact, as a representative of Chinese Baijiu brand, Wuliangye has made great efforts to promote Chinese Baijiu to the world by actively participating in major global events, such as Asia-Pacific Economic Cooperation (APEC) meetings, the annual conference of the Boao Forum for Asia. , and China International Import Expo (CIIE), establishing a global marketing network and setting up local stores in hong kong, Tokyo and Dusseldorf.
This year marks the first year of the RCEP regional mega-trade deal, under which China and ASEAN countries would build the China-ASEAN Free Trade Area Version 3.0.
The 19th China-ASEAN Expo is held online and offline with the theme “Sharing RCEP’s New Opportunities, Building a China-ASEAN Free Trade Area Version 3.0”, setting up centered boutique expos for the first time on ASEAN and RCEP.
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SOURCE Xinhua Silk Road