Taylor Swift’s The Era tour is set to be one of the biggest of 2023, with overwhelming demand. And while tickets aren’t on sale yet, if you’re hoping to make it to the show, you’ll need to plan well in advance if you want a good seat.
This is Swift’s first tour since 2018, so demand is above normal. Tickets will be sold in three phases, starting November 15. But to be in the running for the first batch, you’ll need to act by 11:59 p.m. ET on November 9.
Here are the ticket sales stages and the best ways to be among the buyers for each.
Phase One: Verified Fans
To combat bots, Ticketmaster, which is owned by Live Nation, rolled out the Verified Fans program several years ago. This is a pre-registration process that verifies people’s identity before the presale window opens.
To register, go to the Ticketmaster website and fill out the form. You will need to have a Ticketmaster subscription and list the shows you hope to attend. (Due to demand, there might be a short virtual queue. Not something to worry about.)
You have until 11:59 p.m. ET on November 9 to be verified. After that, you’ll have to wait until November 14, when you’ll receive an email letting you know if you’ve been selected to participate in the presale.
The first presale phase will begin on Tuesday, November 15 at 10:00 a.m. local time and will continue until 10:00 p.m. on November 17.
Fans who bought tickets on the Lover Fest tour, which was canceled in 2019, will get early access to the pre-sale.
Phase 2: Sale of Capital One Cardholders
Didn’t make the cut for verified fans? If you are a Capital One cardholder, you have a separate window to purchase tickets.
Starting at 2 p.m. ET, cardholders will have a chance to secure a seat. You will need to enter the last six digits of your card, which you will also need to use to purchase the tickets, as a code in this phase.
As fans verified, this will run until 10:00 p.m. ET on November 17.
Phase three: General release
If you missed both presales, there will still be plenty of tickets going on sale Friday, November 18 at 10:00 a.m. ET.
Just beware of the costs. Ticket prices may fluctuate depending on demand, especially with the company’s “Platinum” seats. This algorithm is behind the $5,000 price tag that some fans were shocked to see when trying to buy Bruce Springsteen tickets earlier this year.
Sign up for the Makeshift Features mailing list so you don’t miss our biggest features, exclusive interviews and surveys.