Nicki Minaj rises… as a global ambassador – yes, that’s the actual title of the superstar rapper’s new gig with MaximBet, Maxim’s sports betting platform.
Queen Barb announced her new duties on Tuesday… saying the position includes investing, advising and generally lighting up sports betting in culture. Maxim’s is also renowned for its huge Super Bowl and Halloween celebrity events – which Nicki also made sure to point out with great enthusiasm.
Maxim also cites Nicki’s “disruption” of the generally male-dominated hip hop industry as a reason for nabbing the gig.
I’m so proud and excited to be the newest @MaximBetUSA investor, advisor and first global ambassador and creative director of Maxim‼️‼️‼️🎉🎉🎉
Make way for the Queen of lifestyle sports betting 👑💰
Get ready for the best parties and more 🎀💕🫶🏽https://t.co/bgbEY3XiRv#Maxim pic.twitter.com/ivi9Hw9ziw— Nicki Minaj (@NICKIMINAJ) May 31, 2022
@NICKI MINAJ
With over 191 million followers on Instagram – making her the most followed female rapper – another 25 million on Twitter and over 100 million records sold, hiring Nicki for her star power + influence seems like a no-brainer!
The MaximBet concert will also help launch Nicki’s forthcoming fifth album (code “NM5”) and her upcoming tour.
Nicki’s MaximBet Presentation Mirrors Cardi Bthe last bag of Creative Director of Playboy – who was appointed to the position in December.
Most lifestyle brands seem to have mastered the formula: hire a female rap star and watch the magic happen.