EXCLUSIVE: Julie Choi joined Buchwald as an agent in the Unscripted Talent and Content department.
Choi will focus on representing talent, producers, and content creators in the unscripted space.
Choi has spent the last few years as an agent at APA, representing an array of talent and producers, including Ross Matthews (The Drew Barrymore Show, RuPaul’s Drag Race), Stephen “tWitch” Boss (So You Think You Can Dance, The Ellen DeGeneres Show), Allison Holker Boss (Next design star, Disney Fairy Tale Weddings), Shangela (HBO shows We are here, A star is born), Hudson Yang (Fresh off the boat, order), Emmy winner Kimberly Goodman (Lizzo watch out for fat grrrls, love is blind), Sundee Manusakis(Sell Sunset, Sell OC), Michael Levitt Productions (American Rescue Dog Show, meet your creators), Thi Nguyen (Top Chef, Pressure cooker), Marco Franzitta (Ex on the Beach, America’s Test Kitchen), and Rebecca Callahan (Safari renovation, undercover billionaire). These artists, among others, will follow Choi to Buchwald.
Prior to joining APA, Choi was an agent at Paradigm in its content and partnerships group after pivoting from her development and programming work at GSN (the former Game Show Network), where she was executive director of development and programming, working on shows such as skin wars and Minute to win it. Prior to GSN, Choi rose through the ranks from associate producer to showrunner, producing hit series such as Big brother, Dancing with the stars and Parental control.
Choi began her career as an entertainment lawyer and holds a JD and BA in political science from UCLA.
“I am beyond thrilled to join Buchwald, an agency renowned for its exceptional work culture, reputation and talented agents. The agency’s client approach fully aligns with my values and I’m excited about all the collaboration and success,” Choi said.
Choi marks the second recent addition to the agency’s unscripted space, with the hiring of Ivo Fischer as head of unscripted talent and content earlier this month.
“Julie’s stellar reputation and passion for representing clients is evident in the business she has built and her strong community connections,” said Ivo Fisher, Head of Unscripted Talent and Content. agency. “We are extremely pleased to have Julie join the ranks of our Unscripted Talent and Content department, which further solidifies Buchwald’s commitment to the unscripted entertainment genre.”