Graza was founded on the belief that olive oil should be made to the highest standards from a single origin. Unlike other brands on the market which are either prohibitively priced or of poor quality and blended, Graza is committed to providing real and exceptional olive oil at an affordable price of $ 15 – $ 20. The founders of Graza, Andrew Benin and Allen Dushi, acknowledged that many olive oil labels mislead consumers, downplaying the fact that they are blended with chemically treated soy, hazelnut, corn or olive-pomace oils. With this in mind, Graza’s mission is to produce pure, high quality extra virgin olive oil, while continuing to be completely transparent in its process.
“After spending two years living Spain, I was in love with Spanish culture and I couldn’t help but notice that olive oil was the glue of every meal, ”said Benign, CEO and co-founder of Graza. “After digging a little deeper, I discovered that it was difficult to find quality products with fair prices in the United States, and we wanted to create olive oil that was not only affordable, but also top-notch. , rad and fun to use, so we landed on Squeeze Bottles and Picual Olives from Spain. “
“We want everyone to be able to embrace their inner chef in the kitchen and experiment with new ingredients – whether you’re a top-level home cook or someone who has burned pasta in the microwave,” added Dushi, COO and co-founder. from Graza.
The real deal, Graza is made from Picual olives which are harvested and pressed immediately, providing extra fresh and nutritious olive oil. By stocking up on olives Spain, Graza is able to produce one of the freshest olive oils in the world. Additional product details include:
- Drizzle: Harvested in the first week of October, these olives produce a super tasty, punchy oil packed with polyphenols and antioxidants. Best eaten raw for the best experience and can be washed down with anything – think pasta, salads, or avocado toast. Available in 16.9 FL OZ for $ 20.
- Sizzle: Sizzle is harvested in the peak season in December, when the olives begin to turn from green to a beautiful purple and green color, producing a greater amount of oil. Extremely tasty on its own, but a workhouse that performs best at high heat levels. Ideal for searing, roasting and frying. Available in 25.3 FL OZ for $ 15.
The slightly smaller bottle comes in $ 20 while the bigger one arrives at $ 15. Both products come from the same tree and the same olive grape variety, but the different harvest periods result in distinctive oils that serve a variety of purposes. Graza believes both products are readily available in the kitchen and keeps pricing in mind to ensure the masses have access to both bottles at a lower price than its main competitors.
Drizzle and Sizzle can be purchased at www.graza.co with more to come. To learn more about Graza, please visit www.graza.co.
About Graza
Graza makes premium extra virgin olive oil super fresh, more accessible, affordable and easy to use. Founded in 2021 by Andrew Benin and Allen Dushi, whose personal mission is to make every home cook to have fun in the kitchen, using amazing olive oil for breakfast, lunch and dinner, Graza was born with Drizzle and Sizzle. First of their kind, Drizzle and Sizzle are available in fun, chef-inspired squeeze bottles. Use of Picual olives from Spain, Graza is capable of producing the freshest and most desirable olive oil in the world. To learn more about Graza, please visit www.graza.co or follow on Instagram (@getgraza).
Media contact
Nicole Greco
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SOURCE Graza