The night in August that Taylor Swift announced her new album, Midnightsat the MTV Video Music Awards, Cayla Jordan renamed one of her savings accounts, which had previously been designated for a girl’s trip to Mexico, to “Tay.”
“I love Taylor Swift and I’ve been there to make Taylor Swift super popular like the 1989 tour, then Taylor Swift not being very popular for the Reputation tour,” said Jordan, a 31-year-old Swiftie living in Nashville. “I knew this tour was going to be an insane number of people wanting to buy tickets so I didn’t want my money to be a reason I couldn’t go.”
Jordan said she would be willing to spend $1,000 on tickets to Swift’s upcoming Eras tour.
Turns out Jordan isn’t the only fan who has been diligently saving money for potential concert tickets. It’s been four years and six albums since Swift toured, so fans are ready to see their favorite blonde prancing onstage. Ticket prices will range from $49 to $449, which has been pretty much the case for all of his tours.
SeatGeek believes that the Reputation the average ticket price for the tour was $279. Ticket prices have risen across all genres and venues, and Ticketmaster’s prices have more than tripled since the mid-1990s, in part because the company often holds back around 90% of tickets for the secondary market, who then sells them for up to 7,000% more, according to a survey by Last week tonight. In a statement to BuzzFeed News, Ticketmaster said it doesn’t set ticket prices and the average resale ticket price is almost double the original price. The resale ticketing market has grown into a more than $10 billion industry, according to Ticketmaster.
Lindsey Morris, a 27-year-old Swiftie who lives in Georgia, said she had a separate savings account dedicated to Swift tickets that she opened about three years ago when she missed the Reputation round. She told BuzzFeed News she’d be willing to spend up to $500 for a seat near the stage or $800 if she met Swift (the singer hasn’t charged meet and greet in the past) .
Even so, Morris said it was “a bit ridiculous” that the tickets were so expensive, which she blames the resale market for driving up the price.
“Even though I love Taylor, I have to put a cap on because life is expensive,” Morris said. “But I have enough in my account to at least hopefully be able to step up a gear if they’re reasonably priced.”
Kristen Palczewski, a 28-year-old Swiftie who lives in Fort Worth, Texas, said she was “very willing” to spend $1,000 on a ticket.
“My friend asked me: ‘What is your budget?’ and I said, ‘What is the limit on my credit card?’ said Palczewski.
Kristin Joyner has been a huge Swiftie from the start but has never seen her live. After missing the 1989 and Reputation tours, she knew she had to go to the Eras Tour. She’s not sure what to expect regarding ticket prices, but she plans to spend at least $400 and is willing to go as high as $700 to see Swift perform in Chicago. She has already saved $100 for the ticket.
“I want my first experience to be the best it can be,” the 28-year-old Indiana player said. “I’m going to do what I have to do to get those tickets. If I have to resell, I want to have the savings for that. Tickets sometimes sell out within minutes.
Shae-Lynn Perreault has been a fan and has wanted to go to one of Swift’s concerts for as long as she can remember. She plans to spend up to $400 on the ticket, but because Swift hasn’t announced any shows for Canada, where Perreault lives, the 24-year-old will have to travel to Seattle to see Swift and also spend money. money for a hotel and transportation.
“I’ll spend the money and take care of the plan later,” Perreault said.