Adding a pop of color to your new 2024 Mustang will now require an extra pop of green in your bank account. Ford has quietly added a $295 or $495 fee to several exterior paint options that were previously free. Now the only zero-dollar colors are Shadow Black, Oxford White, Iconic Silver Metallic, and Carbonized Gray Metallic, none of which are particularly colorful.
Direct cars reported the pricing news, citing a bulletin sent to Ford dealers indicating the change would take effect April 8. A visit to Ford’s online configurator confirms that the aforementioned colors are the only free choices. Atlas Blue Metallic, Race Red, Grabber Blue Metallic, and Vapor Blue Metallic are now $295 options, and Dark Matter Gray Metallic is $495.
Two optional colors, Rapid Red Metallic Tinted Clearcoat and Yellow Splash Metallic, remain unchanged on the options list as $495 and $995 extras, respectively.
We’ve reached out to Ford to ask about the changes, but have yet to receive a response. We will update this article when more information becomes available.
Pricing is low overall, but that puts Ford in a broader group of automakers offering fewer standard color options. These options are often achromatic (black, white and gray). In some cases, gray isn’t even on the table.
If you don’t want a black or white BMW 4 Series, almost everything else costs $650. Nissan only offers two standard colors for the Z, but at least one of them is a dark brown called Rosewood Metallic. Meanwhile, at Ford’s crosstown rival, you can get a Chevrolet Corvette Stingray in no fewer than nine free colors, including several grays, Riptide Blue and Torch Red.
One thing Ford offers over other brands is the option of a matte finish. Essentially a paint protection film, it is available with all Mustang colors. But it’s not cheap. Checking the matte box adds $5,995 to the sticker price.
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