BEIJING, November 29, 2022 /PRNewswire/ — Renowned Chinese spirits producer Wuliangye was named the most popular Chinese spirits brand at the “World’s Consumers’ Most Popular Chinese Brands” event, according to results released on Nov. 26.
The event was jointly organized by the National Brands Project Office of the Xinhua News Agency, the China Economic Information Service (CEIS) and other institutions.
Chinese liquor maker Wuliangye has been voted the most popular Chinese liquor brand among global consumers
An online vote was launched on May 10 among overseas consumers on their preferences for pre-selected Chinese brands by referring to data from mainstream media, industry associations, e-commerce platforms, and more. The list includes 137 Chinese brands in 11 categories, including automobiles, home appliances, pharmaceuticals and alcohol, etc.
During the month-long online voting period, overseas consumer votes for their favorite Chinese brands were collected on platforms such as Xinhuanet English Channel, CEIS Foreign Social Media Matrix, Google, dpa, InfoQuest , and many others. Wuliangye won the most votes among liquor brands.
Over 60 brands were shortlisted based on online voting, overseas influence and data goals. After review by a panel of experts, 50 Chinese brands, including Wuliangye, were finally named as the most popular Chinese brands.
Chinese spirits brands have the opportunity to strengthen their influence on a global scale. As an industry leader, Wuliangye taps into overseas markets by participating in international activities and imparting Chinese spirits culture, helping to bring Chinese spirits manufacturing process closer to global brewing standards.
Boosted by the growing exchanges between China and the international community, Wuliangye is accelerating its global footprint and steadily promoting its globalization process by granting three international marketing centers in Asia-Pacific, Europe and in America, set up tasting centers in overseas cities, etc.
Wuliangye has also been integrated into international platforms such as China International Import Expo, APEC, Boao Asia Forum and China-ASEAN Expo, to convey the positive attitude of inclusiveness. and opening up of Chinese spirits, and to introduce Chinese spirits of the new era to the world.
Through continuous exchanges, mutual learning and open cooperation, Wuliangye has been widely recognized by the international community and consistently featured on authoritative industry lists. It was also part of the first batch of Chinese products included in the geographical indications agreement between China and the European Union.
Link to the original article: https://en.imsilkroad.com/p/331344.html
Photo – https://mma.prnewswire.com/media/1956015/Wuliangye.jpg
SOURCE Xinhua Silk Road
