BEIJING, November 28, 2022 /PRNewswire/ — Renowned Chinese liquor producer Wuliangye has been voted the most popular Chinese liquor brand in the list of China The Brands Amongst Global Consumers event, showed the results unveiled on November 26.
The most loved China The Brands Among Global Consumers event was jointly launched by the National Brands Project Office of Xinhua News Agency, the China Economic Information Service (CEIS) and other institutions.
An online vote among foreign consumers was launched on May 10 on their preference for Chinese brands selected from a preliminary list by referring to data from mainstream media, industry associations, e-commerce platforms, etc. The voting list covers 137 Chinese brands from 11 categories, including automobiles, home appliances, pharmaceuticals and alcohol, etc.
During the month-long online voting period, overseas consumers’ votes for their favorite Chinese brands were collected on platforms such as Xinhuanet English Channel, CEIS Overseas Social Media Matrix, Google, dpa, InfoQuest, etc. Wuliangye won the most likes. among alcohol brands.
Based on online voting, overseas influence and objective data, more than 60 brands were shortlisted. After review by a panel of experts, 50 Chinese brands, including Wuliangye, were finally named as the most popular Chinese brands.
Chinese alcohol brands are facing opportunities to expand their global influence, and as an industry leader, Wuliangye is actively cultivating overseas markets by participating in international activities and spreading Chinese alcohol culture. , helping to align China’s alcohol brewing process with global brewing standards.
Driven by the growth of exchanges between China and the international community, Wuliangye is accelerating its global establishment and steadily promoting its internationalization process by building three international marketing centers in Asia Pacific, Europe and in America, creation of tasting centers in overseas cities, etc.
Wuliangye has also been deeply integrated into international platforms such as China International Import Expo, APEC, Boao Forum for Asia and China-ASEAN Expo to convey the positive attitude of Chinese alcohol inclusiveness and openness and show the world the business card of Chinese alcohol in the new era.
With continuous exchanges, mutual learning and open cooperation, Wuliangye has been widely recognized by the international community and has continuously earned places on authoritative lists in the industry. It was also part of the first batch of Chinese products included in the agreement on geographical indications between China and the European Union.
Original link: https://en.imsilkroad.com/p/331344.html
Photo – https://mma.prnewswire.com/media/1956015/Wuliangye.jpg
SOURCE Xinhua Silk Road