Xilam Animation signs deal with Sony Pictures Network India for Oggy and the Cockroaches franchise
All seven seasons of the original classic version will launch this month on Sony YAY! Sony Pictures Networks India children’s channel.
Oscar-nominated French animation studio Xilam Animation has struck a deal with Sony Pictures Network India (SPNI) for its flagship dialogue-free comedy franchise, Oggy and the Cockroaches. Starting this month, SPNI will start streaming the original classic Oggy and the Cockroaches series, which spans seven seasons and 500 episodes, on Sony YAY !.
Morgann Favennec, Executive Vice President of Distribution at Xilam Animation, said: “As the popularity of Oggy and the Cockroaches continues to accelerate rapidly in India, with fans drawn to slapstick humor, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Network India on board as the new local broadcast partner of the franchise. We know that SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India and that this enhanced broadcast presence will help boost our consumer products efforts in the region.
Leena Lele Dutta, Business Manager, Sony Pictures Networks India, said: “At Sony YAY !, we are committed to bringing a rich and diverse range of shows and characters to our young fans. With many characters from local novels, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver new concepts in captivating formats that push the boundaries. We are very happy to welcome the children’s favorite Oggy and the Cockroaches on Sony YAY! and I can’t wait to break the news to our young fans. With this new addition, our proposition to bring all children’s favorite characters together under one platform gets stronger. ‘
Oggy and the Cockroaches will be the biggest second half launch for Sony YAY! and the channel is planning a comprehensive 360-degree campaign to support its announcement. In the new normal, children have moved to new platforms and mediums of engagement and the chain aims to strategically reach them through all relevant touchpoints.
In India, Oggy and the Cockroaches continues to celebrate its success on YouTube with its dedicated local channel reaching 200 million monthly views and 4.4 billion lifetime views.
The original Oggy and the Cockroaches series first launched in 1998 and spanned seven seasons. The series, created by Jean-Yves Raimbaud and directed by the late Olivier Jean-Marie, follows the titular Oggy who would be the most carefree cat in the world if three wicked little cockroaches hadn’t settled in his house: Joey, Deedee and Marky, they’re dumb and ugly and mean and all they want to do is ruin Oggy’s life!
Xilam Animation SA published this content on September 15, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 15, 2021 05:11:01 PM UTC.