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Home » Technology » With the new Samsung foldable campaigns, users can enjoy both… – Samsung

With the new Samsung foldable campaigns, users can enjoy both… – Samsung

18/09/2023 13:49:17
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foldable-campaign-nişantaşı,-levent-harbiye-istanbul
▲ Passersby gather around a series of curious sites in Nişantaşı, Levent and Harbiye in Istanbul
Huge, evocative Galaxy Foldables Capture the Imagination of Fans Around the World

Galaxy Z Flip5 | The Fold5s have arrived. With their eye-catching visual style and the unique capabilities of their foldable forms – ranging from Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 to an unrivaled big-screen multitasking and gaming experience on the Galaxy Z Fold5 – customers of the world discover the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of New York’s Times Square and in front of the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li mall in Chengdu, China, crowds gather around an intriguing spectacle. Towering over bustling traffic and excited onlookers, the massive Galaxy Z Flip5 | Fold5, whose bases are attached to large display panels, slowly unfolds toward the sky to reveal bright, high-resolution screens. As crowds watch and take photos on their smartphones, Samsung’s latest foldable devices become the focal point of these iconic urban settings. But how did Samsung achieve this engineering feat?

The giant next-generation Galaxy devices were brought to life in these parts of the world through a combination of real-world imagery and CGI mastery. Having started in Istanbul in collaboration with Turkish influencer Bulutsahin, they quickly began appearing in key markets around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these enormous photorealistic foldables have been superimposed onto images of actual billboards and buildings. Rendered at large scale but with meticulously realistic detail, the digital models capture viewers’ imaginations by showing the distinctive form factors of new foldables inserted into familiar environments.

Galaxy

galaxy-z-flip5-times-square-new-york-city
▲ The Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York as traffic passes below.
galaxy-z-fold5-chengdu-billboard
▲ Crowds gather around the Sino-Ocean Taikoo Li mall in Chengdu as a massive Galaxy Z Fold5 unfolds horizontally on a wraparound digital billboard.
galaxy-z-flip5-seoul-billboard
▲ The Galaxy Z Flip5 unfolds on a grassy plaza at the Coex Media Tower in Seoul while a spectator takes a video on their smartphone.
Festival-goers discover the latest Samsung devices

Beyond the new foldable virtual videos, Samsung has hosted a whole series of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 – the largest Korean cultural convention in the United States – where it is the official sponsor. Including workshops, influencer collaborations, sponsored concert venues and hands-on photography experiences, these offline activities gave customers the opportunity to get up close and personal with the latest features and capabilities of the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy. Tab9 and above.

hungary-2023-sziget-music-festival-samsung
▲ At the Sziget 2023 music festival in Hungary, fans participated in influencer workshops on social media, hip-hop and makeup applications at Samsung’s all-day Kontent Konténer mini-studio, and enjoyed the electronic music lineup at the Samsung Party Arena.
samsung-kcon-la-2023-experience-stand
▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 on-site experience booth for demonstrations of the latest capabilities of the Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy. Z Flip TVC ecosystem lifestyle ad aired on Crypto.com Arena Jumbotron.
samsung-2023-summer-well-music-festival-romania
▲ At the Summer Well 2023 music festival in Romania, visitors tested the Galaxy Z Flip5’s versatile camera and the Galaxy Z Fold5’s gaming and multitasking features, and saw photos of themselves spread across four Creatively arranged LED screens in the “Show your backhand” corner.
samsung-sbm-festival-poland
▲ At the hip-hop-focused SBM festival in Poland, 11,000 festival-goers visited Samsung’s unique Galaxy Zone for an immersive experience of the Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography competition that awarded a brand new Galaxy Z Flip5 to 3 winners. .
Players compete in the Heated Galaxy Z Fold5 League of Legends: Wild Rift tournament

On August 27, the Galaxy Fold Cup 2023 gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use the Galaxy Z Fold5’s next-level gaming capabilities to test their respective skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing more than 2,000 people in July, the winning team “OZG” won the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience.

In the presence of world-class League of Legends champion Sang-hyeok “Faker” Lee and more than 210,000 additional viewers who followed the live Internet broadcast, the tournament demonstrated the spacious screen, lightness and the immersive responsiveness of the Galaxy Z Fold5. Competitors and audience members were impressed with the quality of the Galaxy Z Fold5’s gaming experience, with Faker saying he was amazed that gaming could be so smooth and precise on a mobile device.

galazy-z-fold5-jamsil-esports-arena-seoul
▲ Esports enthusiasts watch teams compete on Galaxy Z Fold5 at Jamsil eSports Arena in Seoul
league-of-legends=galaxy-z-fold5
▲ Competing teams put their League of Legends skills to the test on the Galaxy Z Fold5’s large, responsive screen in the quarterfinals of the Galaxy Fold Cup 2023.
sang-hyeok-faker-lee-tournoi-gaming
▲ Video game superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament final

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foldable-campaign-nişantaşı,-levent-harbiye-istanbul
▲ Passersby gather around a series of curious sites in Nişantaşı, Levent and Harbiye in Istanbul
Huge, evocative Galaxy Foldables Capture the Imagination of Fans Around the World

Galaxy Z Flip5 | The Fold5s have arrived. With their eye-catching visual style and the unique capabilities of their foldable forms – ranging from Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 to an unrivaled big-screen multitasking and gaming experience on the Galaxy Z Fold5 – customers of the world discover the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of New York’s Times Square and in front of the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li mall in Chengdu, China, crowds gather around an intriguing spectacle. Towering over bustling traffic and excited onlookers, the massive Galaxy Z Flip5 | Fold5, whose bases are attached to large display panels, slowly unfolds toward the sky to reveal bright, high-resolution screens. As crowds watch and take photos on their smartphones, Samsung’s latest foldable devices become the focal point of these iconic urban settings. But how did Samsung achieve this engineering feat?

The giant next-generation Galaxy devices were brought to life in these parts of the world through a combination of real-world imagery and CGI mastery. Having started in Istanbul in collaboration with Turkish influencer Bulutsahin, they quickly began appearing in key markets around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these enormous photorealistic foldables have been superimposed onto images of actual billboards and buildings. Rendered at large scale but with meticulously realistic detail, the digital models capture viewers’ imaginations by showing the distinctive form factors of new foldables inserted into familiar environments.

Galaxy

galaxy-z-flip5-times-square-new-york-city
▲ The Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York as traffic passes below.
galaxy-z-fold5-chengdu-billboard
▲ Crowds gather around the Sino-Ocean Taikoo Li mall in Chengdu as a massive Galaxy Z Fold5 unfolds horizontally on a wraparound digital billboard.
galaxy-z-flip5-seoul-billboard
▲ The Galaxy Z Flip5 unfolds on a grassy plaza at the Coex Media Tower in Seoul while a spectator takes a video on their smartphone.
Festival-goers discover the latest Samsung devices

Beyond the new foldable virtual videos, Samsung has hosted a whole series of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 – the largest Korean cultural convention in the United States – where it is the official sponsor. Including workshops, influencer collaborations, sponsored concert venues and hands-on photography experiences, these offline activities gave customers the opportunity to get up close and personal with the latest features and capabilities of the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy. Tab9 and above.

hungary-2023-sziget-music-festival-samsung
▲ At the Sziget 2023 music festival in Hungary, fans participated in influencer workshops on social media, hip-hop and makeup applications at Samsung’s all-day Kontent Konténer mini-studio, and enjoyed the electronic music lineup at the Samsung Party Arena.
samsung-kcon-la-2023-experience-stand
▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 on-site experience booth for demonstrations of the latest capabilities of the Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy. Z Flip TVC ecosystem lifestyle ad aired on Crypto.com Arena Jumbotron.
samsung-2023-summer-well-music-festival-romania
▲ At the Summer Well 2023 music festival in Romania, visitors tested the Galaxy Z Flip5’s versatile camera and the Galaxy Z Fold5’s gaming and multitasking features, and saw photos of themselves spread across four Creatively arranged LED screens in the “Show your backhand” corner.
samsung-sbm-festival-poland
▲ At the hip-hop-focused SBM festival in Poland, 11,000 festival-goers visited Samsung’s unique Galaxy Zone for an immersive experience of the Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography competition that awarded a brand new Galaxy Z Flip5 to 3 winners. .
Players compete in the Heated Galaxy Z Fold5 League of Legends: Wild Rift tournament

On August 27, the Galaxy Fold Cup 2023 gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use the Galaxy Z Fold5’s next-level gaming capabilities to test their respective skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing more than 2,000 people in July, the winning team “OZG” won the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience.

In the presence of world-class League of Legends champion Sang-hyeok “Faker” Lee and more than 210,000 additional viewers who followed the live Internet broadcast, the tournament demonstrated the spacious screen, lightness and the immersive responsiveness of the Galaxy Z Fold5. Competitors and audience members were impressed with the quality of the Galaxy Z Fold5’s gaming experience, with Faker saying he was amazed that gaming could be so smooth and precise on a mobile device.

galazy-z-fold5-jamsil-esports-arena-seoul
▲ Esports enthusiasts watch teams compete on Galaxy Z Fold5 at Jamsil eSports Arena in Seoul
league-of-legends=galaxy-z-fold5
▲ Competing teams put their League of Legends skills to the test on the Galaxy Z Fold5’s large, responsive screen in the quarterfinals of the Galaxy Fold Cup 2023.
sang-hyeok-faker-lee-tournoi-gaming
▲ Video game superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament final

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