WISeKey watch birth certificate on blockchain already secures more than 2.5 million luxury Swiss watches
WISeKey International Holding Ltd, a leading global cybersecurity company, announced that as one of the first cybersecurity companies in the world to use two-factor authentication combined with blockchain technology to secure luxury watches , it currently protects more than 2.5 million luxury watches.
Since 2010, WISeKey has partnered with luxury watch manufacturers, including Favre-Leuba and Hublot, to integrate semiconductor tags powered by its VaultIC154 NFC secure element and provide brands with the ability to:
- issuance of a storage device comprising a digital certificate of authenticity
- check, if applicable, the validity of the digital certificate of authenticity
- modify, if necessary, the validity status of the digital certificate of authenticity.
These tags, when placed on any product and used by an NFC phone, securely authenticate and track the product, just like a built-in ePassport and confirm the identity of the product on the BlockChain registry.
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“WISeKey has long been recognized as a leader in providing luxury goods manufacturers and others with reliable means to protect their brands from counterfeiting,” said Carlos Moreira, Founder and CEO of WISeKey. “With the addition of the WISeAuthentic BlockChain platform, we can now provide our customers with a powerful and unified way to protect their brands from the harmful effects of counterfeiting, while providing better visibility to their end consumers.”
WISeKey’s technology creates Watch Birth Certificates, digital identities that are analogous to birth certificates. The watch’s birth certificate is signed or “certified” by a trusted authority and contains basic information such as date and time of manufacture (birth), company (parents), and product type. This IoT device, used throughout the life of the watch, allows the watch to become an Internet “trusted object”, to prove its identity and to provide verifiable data.
The Watch Birth Certificate is based on a public-private cryptographic key pair that is unique to each IoT device. The public key of this key pair is part of the certificate and can be freely distributed, while the private key is used whenever the IoT device needs to verify its identity or sign data to ensure cryptographic integrity. It is the private key that represents the essence of the identity of the IoT device.
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Buying an exclusive Swiss watch is always a matter of great joy and pride, but with that purchase comes the fear that the watch may be stolen or that the watch itself is not an original. While most high-end watch brands find it extremely difficult to stop such acts, Favre-Leuba has taken steps to protect its watches. Reliable methods include the use of advanced software or blockchain technology, which together with measurements in the field can ensure the authenticity of the watch. In addition, if the watch is stolen, it can be traced, making it difficult to trade in the secondary market. This control is possible because the identity of each watch is stored in an immutable register in the implemented system.
In 2010, the first implementation of this innovative technology for watches, relied on a cryptographic key on a card the size of a credit card and it was announced at the Baselworld 2010 event. Hublot partnered with WISeKey to present an electronic warranty for its watches. Each watch leaving the factory was accompanied by a smart card, the chip being activated once the watch left the factory. Once the watch was sold by a retailer, a second interaction with the chip automatically activated the warranty.
An IoT device can be borrowed by compromising the device’s private key. To protect the watch against identity theft, the digital identity of the watch is protected using WISeKey’s VaultIC hardware specifically designed to protect the private key. Hackers are very creative in their attacks to obtain private keys, so specially designed hardware to securely protect that identity is essential.
In real world applications such as blockchain, AI, and object-to-object communication, it is especially important to protect the private key using VaultIC. A good example of object-object communication is the case of charging stations for electric vehicles. Carlos Moreira, CEO of WISeKey, emphasized: “The birth certificate of the watch is unique and cannot be duplicated or counterfeited. At the same time, the connection between the car and the socket requires the same level of authentication, to ensure the security of connections and associated transactions. Otherwise, if a car plugs into an unauthorized outlet, the outlet can transfer malware to the car’s operating system and allow hackers to manipulate the car later. WISeKey’s birth certificate provides the necessary security to protect devices and users. “
The WISeKey IoT Birth Certificates BLOG post on the Cybersecurity Tech Accord Signers Blogs page provides additional information on the parallels between IoT certificates and birth certificates.
This technology was then extended to incorporate microprocessors installed on the watch or cards connecting the watch to the phone via NFC technology, the watch can be used as a unique personal key identifier and a trusted device to access the smartphone, devices. applications and user personal data and secure cloud storage. With this integration, WISeKey technology offers a unique experience of interconnected objects and enhances security while simplifying the user experience.
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WISeKey then began to integrate additional layers of authentication and security verification using a decentralized blockchain identity that allowed buyers of the watches to control when, where and with whom they shared their credentials stored on their watches and ” authenticate these watches using a tamper-proof digital certificate of authenticity that follows the watch throughout its life by recording the history of the watch on its identity and register.
This cutting-edge technology was implemented with Favre-Leuba AG, the second oldest Swiss watch brand renowned for its tool watches such as Bivouac and Bathy, to authenticate and protect Favre-Leuba watches and their owners.
While most people view BlockChain technologies as an essential part of securing cryptocurrencies such as Bitcoin, the cryptography and security inherent in the BlockChain system can be used to store information, perform transactions, and perform functions for web services that demand high security requirements for impenetrable global reach.
The WISeAuthentic Blockchain platform integrates WISeKey Semiconductors tags based on the company’s VaultIC154 NFC secure element. These tags, when placed on any product and used by an NFC phone, securely authenticate and track the product, just like a built-in ePassport and confirm the identity of the product on the BlockChain registry.
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