Another week draws to a close, and today we look back over the last few days and pick our personal winners and losers for the week. The sun continues to shine for Xiaomi, while Huawei hides again under heavy rain clouds.
Does it also seem to you that time is passing even faster than usual during the pandemic? One minute was the start of the year and now, all of a sudden, the first third of May is already over. Of course, that will not prevent us from picking the winners and losers of the week, but I have the feeling that the elected officials have already occupied these same positions.
This means that Xiaomi can once again rejoice in its place in the sun as rival Huawei is again – unfortunately – with the loser title. But before talking about the Chinese giants, let’s take a look back at the last few days.
Oppo’s new mid-rangers
The week got off to a particularly stressful start for esteemed colleague Benjamin Lucks, as he familiarized himself with Oppo’s new smartphones until Monday morning. Having already received a lot of goodies with the Find-X3 series devices this year, Oppo has now launched its new mid-range phone, which includes the A54 5G, A74, A75 5G and A94 5G models.
After the Oppo A72 was a huge commercial success for the company, we were naturally eager to see the new handsets. Sadly, there was a bit of a show this time around and we can’t help but wonder what kind of strategy Oppo was thinking of. Read the article linked above and I’m sure you’ll share our opinion – and our confusion. By the way, we’ve already taken a look at the A74.
Our editor Antoine Engels also wondered to what extent Oppo and OnePlus – both under the BBK umbrella – could become big players in Europe side by side. He even spoke of a fraternal battle in his text, which is worth reading, and indeed, it will be exciting to see how things play out for these two in Europe.
What’s up, WhatsApp?
Next week is an interesting deadline for all messaging users (well, sort of for almost everyone, right?), As the changes to WhatsApp’s rules will go into effect on May 15. For this reason, we are also dealing with the popular messenger these days and have already updated our overview of the best WhatsApp alternatives.
There you will not only learn which alternatives would make sense for what reason, but also get a rundown of what exactly will be next week.
Lost and found
Apple fans had a generous menu this week at NextPit. Our coverage of AirTag locators continued at full speed and we explained what features they lose when used with older iPhones. Are you here now and don’t know what AirTag is? No problem, check out our AirTags review and find out what these devices are capable of.
Additionally, we show how the iPhone can now be unlocked using the Apple Watch, one of the new features brought with the iOS 14.5 system update.
Xiaomi shines, Huawei a little less
With that, we’re slowly coming to the end of our review and this week’s winners and losers article. Both are linked to new issues, which in this case published by the consulting firm Canalys. In a nutshell, it is seen that Xiaomi managed to overtake Apple and take second place in Europe in Q1 in mobile phone sales.
As you can see in the Canalys analyst chart, Xiaomi is now even quite comfortably ahead of Apple (19%) with 23% market share in Europe and only Samsung (35%) sells more devices than Xiaomi on the old continent.
This is reason enough for us to pick Xiaomi as the winner of the week, coincidentally (or not?) When we publish the full review of the brand’s new flagship, the Mi 11 Ultra, which you can see in the link following:
But Xiaomi was not the only one to present positive numbers in the table – practically all of them recorded an increase in sales. Unfortunately, Huawei’s slowdown continues, which means the Chinese giant has now fallen to fifth place and only a 3% market share in Europe, after an 81% drop in sales.
The importance of this fall is even greater if we remember that in Europe, Huawei has always been very strong. All over the world they are no longer in the top 5, and it seems a matter of time before the company breaks that top 5 on the continent.
The numbers that made Huawei our loser of the week can certainly be reversed, but the fact that mobile phone buyers in Europe are turning to other brands is certainly hitting Huawei.
So what are you saying? Can you relate to our pick of winners and losers, or would you have chosen differently? Please feel free to write it down in the comments and also leave us your take on Huawei’s dilemma if you like. Thank you for staying true to NextPit again this week – take care of yourself and start the new week well!