2021 has been a busy year for flagship cameras from Nikon and Canon and while Sony had a significant impact after finally announcing the a7 IV, the company might think it is now lagging behind the competition. With this in mind, what does it have in store for 2022?
Tony Northrup has made a series of predictions regarding Sony’s plans for the coming year, suggesting the arrival of four new cameras, one of which would be very different from anything that has happened before. While I think Northrup might be right, I wonder if Sony still fails to capitalize on its camera and smartphone divisions and I’ve long criticized manufacturers for making it easier to send images from a refrigerator than from your full frame camera. .
Camera makers have long struggled with connectivity. Wifi consumes battery power and connecting is rarely an intuitive process, and Bluetooth is notoriously unreliable, with full automation crippled by its tendency to drop packets of data – something which is good for audio, but catastrophic. for images. As a maker of phones and cameras, Sony has the opportunity to design a new system and set a new standard for how these devices communicate with each other.
By the way, if you think fingerprint authentication is the future, you might be surprised at how easily it can be hacked.
What do you expect from Sony next year? Let us know in the comments below.