In recent years, the toolkit for warding off the visible signs of aging has expanded to include Preventive Botox, also known as “baby Botox,” which aims to soften the movement of facial muscles to reduce muscle mass. appearance of fine lines and wrinkles before they permanent. While Botox received FDA approval to fight existing wrinkles in 2002, experts say preventative injections are a more recent trend, fueled in part by social media influencers and advertisements targeting young people. . For many in this age group, especially women, “the prevention gospel has just crept into their everyday vocabulary,” said Dana Berkowitz, sociologist and author of Botox Nation: Changing the Face of America ”.