Demand for gold fluctuates throughout the year, but we frequently see an increase in demand for gold during Diwali, with buyers rushing to purchase smaller amounts of bullion and coins that can be presented as gifts.
As interest rates have risen around the world, gold prices have corrected this year and these corrected levels are the best opportunity one should take advantage of for long-term returns. Let’s discuss some reasons other than price, which one should consider for buying and gifting gold this Diwali:
sacred and auspicious
Gold is considered sacred and the purest in Hindu mythology. It has a high emotional quotient as well as a high perceived value. It brings us closer and strengthens interpersonal relationships. The whole tradition of Diwali (lighting lamps, offering prayers, etc.) is made to welcome home eternal wealth and good luck. As a result, the auspiciousness of the occasion now makes an excellent time to invest in your most prized asset, gold. Buying gold on Dhanteras and Diwali is like inviting Goddess Lakshmi and Lord Kuber, the gods of wealth and success, into your home.
Affordability
Gold is the most affordable investment and gifting option these days. India’s #1 Gold Platform Augmont – Gold for All has the most affordable and smallest gold coin in the world (0.05g) with its collection called Gold Atoms at amazing prices . These gold atoms – bookmarks and keychains are engraved with Lord Ganesha, Goddess Saraswati and Goddess Laxmi design. Additionally, 24k gold can now also be purchased as digital gold through the Augmont platform with as little as Re 1.
Festive offers
During Diwali, there are many festive offers and pick-up discounts, which are offered by jewelers. At Augmont, there is a festive ‘Sone pe Chandi free’ offer where if someone buys digital gold on the Augmont platform, an equivalent amount of digital money is credited to their account.
Exceptional feedback
Gold is a valuable asset that has steadily increased in value, making it a safe and secure investment. From an investor’s perspective, gold has proven to be one of the most rewarding types of investment. Whether it’s stocks, real estate, mutual funds, fixed deposits, recurring deposits or NPS, gold has offered unparalleled returns. Gold has generated over 11% return CAGR over the past 5, 10 and 20 years in India.
Great gift option
Most rituals and traditions include the gift of gold in India. Besides being a valuable source of income, it is also considered a lucky charm. Giving gold is considered the highest form of giving in our country, emphasizing an individual’s worth and purity of intent. Besides offering gold coins, bars and jewelry, Augmont Digital Gold is becoming very popular in the era of digitalization, making it easy to buy 24k gold 24*7 online in the comfort of your home.
Liquidity
Gold is incredibly liquid and portable as a security or asset. It can be turned into cash anytime, anywhere in the world, and is considered a helpful friend. Even digital gold can be exchanged for cash or physical gold coins or jewelry anytime 24/7 on the Augmont platform in any required denomination.
Buyback guarantee
Whether 24k gold is purchased in physical or digital form, there is always a seller buyback guarantee. One gets back the full value of the money if he sells it anywhere in any part of the world.
Portfolio Diversifier
Due to its low correlation with other asset classes, gold is a key diversifier in a portfolio and is considered a safe haven asset in times of global risk aversion trends. It is considered a refuge for wealth and a protection against inflation and currency depreciation. Gold investments should represent at least 10-15% of a person’s net investment portfolio.
(The author, Dr. Renisha Chainani, is Head of Research at Augmont Gold)
