It’s been just over a month since the NBA’s “bubble” season ended, but another professional basketball season is set to begin in December.
It will be a truncated campaign – and in some markets, teams will be able to play in front of fans. So what are the economic arguments behind league programming?
Right now, the NBA is going through the same bad business climate that many other companies have, said Kenneth Shropshire, CEO of the Global Sport Institute and professor of world sport at Arizona State University.
“There is a major concern to make sure that income is flowing at a level where you can keep salaries at the same level,” he said.
The NBA is starting its new season as more people spend time at home – and other sports are in low season.
“The NBA’s math may be to take advantage of that and provide an earlier start, so they can capitalize a bit on demand due to winter and indoor activity being more in demand,” said Raghu Kodige, Founder and CPO at Alphonso TV Data Company.
The NBA relies on all the advertising money it makes on Christmas Day. The league has invested heavily in selling Christmas as a basketball holiday, like Thanksgiving is for football, said Courtney Cox, an assistant professor at the University of Oregon.
“Maintaining this kind of hula hoop vacation is really important,” she says.
Money earned starting in late December could add $ 500 million to $ 1 billion to the NBA’s bottom line.
This new season will also cost the NBA hundreds of millions less, as teams won’t be playing in a bubble. And some may end up playing in front of crowds.
This poses some risks for the league, said David Berri, sports economist at Southern Utah University.
“We’re probably going to see results like the NFL where you’re going to see canceled games [and] games postponed, ”he said.
And that would be bad for ad revenue.
Are States Ready to Deploy COVID-19 Vaccines?
Claire Hannan, executive director of the nonprofit Association of Immunization Managers, which represents public health officials, said states have made good progress in their preparations. And we may soon have several vaccines. But states still need more funding, she said. Hannan doesn’t think a lack of additional funding would delay the cast initially, but it could cause problems later. “It is really worrying that Congress does not pass funding or that there is information circulating that states do not need additional funding,” she said.
How is the service industry handling the return of coronavirus restrictions?
Without another set of programs like the Paycheck Protection Program, which kept many businesses afloat during the early stages of the pandemic, the outlook is bleak for places like restaurants. Some in the San Francisco Bay Area, for example, were only allowed a week’s worth of meals indoors before cases spiked and restrictions revived. Restaurant owners are reorganizing their business models in an attempt to survive while they wait to see if they can get more help.
How are hospitals dealing with the nationwide surge in COVID-19 cases?
As the pandemic escalates and more healthcare professionals experience COVID, nearly one in five hospitals in the country report having a critical staff shortage, according to data from the Department of Health and Human Services . One of the ripple effects of the staff shortage is that people with other medical needs have to wait.
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