In TikTok Report, we watch the good, the bad, and the weird songs that spread across the platform via dances and memes.
In July, luxury brand Céline paid tribute to the so-called “TikTok generation” with its latest men’s show. Entitled “The Dancing Kid”, the virtual production was shot on a deserted race track in the south of France. In it, a pale, hunched boy walks forward in a yellow helmet and loose layered shirts, his polka-dot pajama pants glittering as if being filmed with TikTok’s bling filter. Another follows in a thigh-high cardigan, no shirt and a tropical swimsuit. The procession of stoner ponchos and other random outfits continues for 12 minutes. Based on this show alone, you might conclude that the defining attribute of the “TikTok Generation” is that they are constantly running out of laundry.
The show’s sheet music is an extended edition of the song “They Call Me Tiago (Her Name Is Margo)” by Canadian rapper-producer Tiago Garcia-Arenas, aka Tiagz. Like many TikTok hits, it’s rudderless and empty. His hats are dry and dry, as if you had struck aluminum foil with your fingers; its thrilling bassline is slightly reminiscent of Maya Jane Coles’ 2010 house track, “What They Say”, which was sampled to hits by Lady Gaga, Nicki Minaj and Katy Perry. A strange female voice radiates at the beginning of the song: “Excuse me, her name is Margo”, he announces. “Margo? Tiagz intervenes. The meaning of this exchange is never clarified in the verses, where Tiagz walks around as if entering into weed-induced sleep.
The remix fits its nihilistically derived hit formula, in which it mass-converts memes into trap-bent songs – a process that usually involves inserting ad-libbed lines, distorted beats, and his producer tag, a tweet. “Tiagz” that looks like “boobs!” Once he stamps his own mark on the sample, it proliferates even more, becoming the fodder for thousands, if not millions, of comedy, style videos. of life and dance.
“They Call Me Tiago” is a spin-off of a makeshift song by reptile-loving creator Ryleigh Hawke, who complained about aliens slaughtering the name of his yellow bearded dragon, Margo (not Marco, Mango or Wells Fargo) . (This particular TikTok phone game started when Hawke herself aped the hook of user @itsgraciejustgracie, who had previously rhymed about not being named Stacey, or Tracey, or Lacey.) Tiagz turned the version around. of Hawke’s song into a aimless bragging, tying a chorus on his ascending fame. “They call me Tiago / I don’t know who Margo is / I just hit that lotto / Build my cargo,” growls the 23-year-old. His other viral audios include a remix of a mash-up by Frozen’s Taylor Swift’s “Let It Go” and “Wildest Dreams” and “My Heart Went Oops,” a rework of Lawrence Welk’s interpretation of the 1950s jazz song, “Oops”. In July, he made his home debut with “My Heart Went Oops” for Genius, in which he stood up from a couch and stumbled towards the mic, delivering an incomprehensible babble of “yuh” s, “what” s and other syllables.
Earlier this year, Tiagz signed to Epic Records, quitting his part-time job as a children’s parkour and gymnastics instructor in Ottawa. (He also started looking at his samples: “I didn’t really know all about customs clearance and stuff, so I would just go out and that’s it,” he told Business Insider in April.) The version half a minute of the song now has nearly 50 million Spotify streams.