With owner Lawrence Stroll clearly expressed his lofty ambitions to win the world championships in the next three to five years, he understands the team could not continue as before.
Still operating at the Silverstone facility that originally housed the Jordanian Grand Prix in 1991, Aston Martin’s growing reliance on temporary office space has left it in a state where, if it’s really serious about winning world titles, it is no longer suited to its purpose.
As a result, Stroll signed an ambitious 400,000 square foot campus plan to be built on the land he acquired around the current premises.
This will include a factory, wind tunnel, conference center, auditorium, heritage department and other offices.
In addition to being fully sustainable, it will feature state-of-the-art 5G facilities and the latest technology to ensure that Aston Martin can be at the forefront of the latest advancements.
With a final estimated cost of between $ 150 million and $ 200 million, it is hoped that the team will be able to move in in late 2022 or early 2023.
Aston Martin’s factory will be the first completely new factory built from the ground up in F1 since the McLaren Technology Center opened in 2004.
But while the famous TCM has been presented in Ron Dennis’ vision as a truly spectacular statement of intent for the Woking-based organization, there is sort of an argument that it’s all about fashion rather than of the function.
While still looking amazing, it has been cited as having an at times sterile atmosphere inside and has at times struggled to adapt to the rapidly changing needs of an F1 and automotive operation. modern despite its immense size.
Stroll sees his vision of the Aston Martin campus as the complete opposite of a place designed not because it looks good, but because it offers exactly what staff need.
Aston Martin Campus
Photo by: Aston Martin Racing
This means better communication, faster processes to move car development forward, and a facility large enough for the 1,000 people Stroll hopes to have on board over the next few years.
Speaking about the new plant to selected media, Stroll said, “This is the reverse of what Ron Dennis did with [architect] Norman Foster of the McLaren Technology Center.
“It’s a business, it’s factories and a campus, designed to match the DNA and culture of ourselves, of our history.
“The purpose for which it was built is to be able to be efficient and to be streamlined. And again, everyone sits side by side under one roof.
“This takes into consideration the new financial regulations, as well as the direction we think the sport is going in the future.
“So we can build more bays if we want, we can also make them smaller: but not by reducing the size of the building, but by bringing people together. It is a building that will truly represent our image, our culture and our DNA.
MORE: How Stroll Plans To Make Aston Martin F1 World Champions
Stroll is clear that without pushing the new plant, Aston Martin would have struggled to keep up with the progress it wants to see on track.
“With the current factory it would have been really difficult,” he said. “We’re adding these temporary offices right now, little buildings that you put on the ground to house the ever-growing workforce that we have.
“Communication is not the best because everyone is dispersed in different parts of the factory. So improving communications and developing research, in design, was a necessity.
“We could not continue to grow, until the workforce that I want to reach, with the existing premises. Not possible.”
Aston Martin Campus
Photo by: Aston Martin Racing
But beyond the obvious benefits Stroll sees for Aston Martin staff in having the new campus, it also shows just how committed he is to the F1 project.
With the Silverstone-based team having gone through a series of owners in their day since Eddie Jordan sold – in his Midland, Spyker and Force India eras – Stroll says he intends to be there for the long haul. term.
“It’s a long-term investment,” he said. “No offense to any of my predecessors, none of them have my story or the record of success I have had.
“I am clearly passionate about it. This is a great business opportunity. I see Formula 1 as a commercial value of each individual team, appreciating considerably in the years to come.
“It’s no different from other sporting assets, if you look at an NFL football team for example. Ten years ago an NFL football team was worth a billion dollars, but today you can’t buy a franchise for less than $ 4 billion or $ 5 billion. So it’s a long-term plan.
“It’s something that I plan to get involved in, because I’m still a young man, I think I at least am, for many years to come. You don’t make that kind of investment, and that plan, to pull out in any way.
And, while Liberty’s F1 era will be defined by its attempts to level the playing field on the grid in terms of finances and performance, Stroll is clear there is still no way to reduced price for access to the front of the gate.
If you want to come out on top in F1, you have to dip into your pockets.
Lawrence Stroll, owner, Aston Martin F1
Photo By: Glenn Dunbar / Motorsport Images
“I think money always speaks very loud, doesn’t it? And it will continue, ”he said.
“We all know the budget cap, and we’re also all very realistic about all of these exclusions, not included in the budget cap.
“For us, this campus was long overdue. Again, Covid is costing us two years, otherwise we would be already done, or almost done.
“But to compete to win, which is what I’m here for, this tool is 100% necessary.
“What you need to win is you need the right leadership and the right vision, which I think I bring. You need the finances to be able to afford it, you need the best people in the world. industry and you have to give them the best tools and processes.
“We already have a lot of great people, but it provides the tools and processes to recruit those we don’t.
“In addition, I can give them my advice, as well as the advice and leadership of the management team, in order to make all of our dreams come true.