White continues to be the most popular car color in the United States for another year in a row. A recent analysis by iSeeCars with over 6.1 million vehicles in the country reveals that around a quarter of the country’s cars are finished in white, followed by black, gray and silver. The situation was very similar in 2019, although the numbers were slightly different.
Automotive market specialists from iSeeCars claim that 78.5% of all vehicles currently on the road are gray in color, which includes white, black, gray and silver. White is the most popular with 25.8% of all cars and its popularity can be attributed to the fact that it is an easy color to maintain. Additionally, white is the most common color for fleets and rental vehicles, which also makes it the most popular color in the used car market.
Black cars are second with 23.2% of all vehicles in the United States, mostly in the luxury segment. Many car manufacturers offer black editions of their models at an additional cost and many customers opt for this color as a symbol of high social status. The iSeeCars agency claims that black is not particularly practical in terms of maintenance and that is why many people prefer gray or silver instead. Below is the complete list of the most popular car colors according to iSeeCars.
|Most Popular Car Colors|
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iSeeCars compared this year’s results with the data it has for 2017. Five years ago, grayscale colors were top, but black was the most popular shade, narrowly beating white. Interestingly, gray-colored cars make up a slightly larger share of vehicles in America this year (78.6%) compared to 2017 (76.2%). iSeeCars also researched the most popular car colors in each state and only white and black are represented, with white being the preferred color in 36 states and black in the other 14.