Movie star Brad Pitt may be known for his acting skills and good looks, but no one considers him a beauty guru.
Perhaps he was inspired by the success of Goop, his ex-wife Gwyneth Paltrow. Nevertheless, he tries something new and launches a skincare brand, called Le Domaine Skincare, which is “genderless”, “anti-aging” and costs between $80 and $385.
And Chateau Miraval — a winery Pitt bought with his ex-wife Angelina Jolie in the south of France — is the perfect location for the project, the actor said.
Is Brad Pitt’s Estate like any other celebrity skincare line?
“I know there are new products almost every day that people try to launch, but if I hadn’t seen a real visual difference in my skin, we wouldn’t have bothered,” Pitt told Variety about the pricey four-product lineup. .
He is right. In the past three years alone, countless celebrities launched skincare lines, such as Rihanna’s Fenty Skin, Kim Kardashian’s SKKN by Kim, Pharrel William’s Humanrace and Ellen DeGeneres’ King Science.
But as John Demsey, chairman of the Estée Lauder Companies Executive Group, pointed out in an interview with The New York Times, “living by influence alone is not enough.” Consumers are again asking important questions about the nature of the product and the brand.
“Older customers may be more attracted to fame, but it’s harder to attract younger millennials and Gen Zers who place a high value on authenticity,” the report concludes.
However, Pitt said his line is “original” and “valid,” which works. He even saw the progress in real time.
“I get stuff all the time and… Ugh. It’s the same for me,” Pitt said. “But last year we tested Le Domaine and I was really surprised by the results, and for me it was worth moving forward.”
As for the asexual part, the ‘Bullet Train’ actor is willing to admit that men may need more help figuring out how to treat their skin.
“I don’t know if it’s fair that I believe in being all-inclusive as much as possible?” he said. “Or maybe it’s about us guys needing help from others to figure out how to treat our skin better? I mean, I’ve probably gotten more from my female partners in the past .
Is $350 for a tub of cream worth it?
Le Domaine products contain two patented ingredients – GSM10 and ProGR3. The first comes from the work of professor at the University of Bordeaux Pierre-Louis Teissedre.
He spent 10 years studying grapes and the antioxidant properties they possess. Although his research coincided with wine and its aging and not products like Le Domaine, he believes “wine and skincare are exact sciences,” the website states.
Meanwhile, Professor Nicolas Lévy, who specializes in human and medical genetics, was able to identify new causes of human aging, translating his research into an active compound called ProGR3, according to the website.
That said, is the little tub of cream worth the obscene price? More often than not, the “proprietary” ingredients in high-end products only make up a small percentage of the ingredient list, and since these are proprietary blends, brands don’t have to reveal exactly what’s in it. is in the fancy bottle, according to beauty and wellness site Byrdie.
There’s only one way to determine if a skincare line is worth it — look for evidence, said Joyce de Lemos, a cosmetic chemist.
“If I look at a brand like Murad, Perricone MD or SkinMedica that goes to the effort of creating clinical trials and shows me proof that their product actually works, then at least I know I’m buying something that the company has put money to prove.
Is Brad Pitt obsessed with anti-aging?
Pitt, who is 58, couldn’t have been in better shape. Maybe he really is Benjamin from “The Curious Case of Benjamin Button,” a movie that takes aging literally in reverse.
Le Domaine products, sprinkled with two patented ingredients, promise anti-aging, though it’s not something the actor shy away from.
“(Aging is) a concept we can’t escape, and I’d like to see our culture embrace it a little more, talk about it in those terms. Something we discussed (founding Le Domaine) was this “anti-aging” title. It’s ridiculous. It’s a fairy tale,” he said.
“But what’s real is treating your skin in a healthy way. And that’s something I’ve learned to do for my business, but it makes you feel better,” he added. .
Is Brad Pitt even into skincare?
In the interview, he revealed that he has a simple routine for his face, thanks to his makeup artist and friend Jean Black who urges him to stay healthy and try different products, but declined to discuss the nature of it. said routine.
Pitt admitted that he didn’t really have great skin and that facials made him “edgy,” he said in the interview. But at least he’s honest.
“Celebs say, ‘This is my skincare, this is what I use’ and ‘No, I’m not getting Botox, these are just my products’,” said Stacey Berke, 34. , an addiction counselor in New York City. The temperature. “It makes it hard to believe.”
Instead of promoting serums and creams in a series of social media posts, it looks like Pitt is ready to sit back and let the “it factor” shine on its own. He’s not even the face of this new brand, which means no TikTok campaigns and very few interviews.
This type of promotion often feels “transactional,” as Lucie Greene, a trend forecaster, described it.
Le Domaine Skincare is now available to shop online.