The global mobile app development market approached the $188 billion mark in 2021 and is expected to grow at over 13% per year through 2030.
Increased internet use and people relying on digital services for everything from banking and shopping to watching movies and gaming are seen as important factors.
As an organization that is passionate about helping developers reach their full potential, as evidenced by their global Apps UP innovation competition, Huawei discusses some of the key things African developers need to keep in mind to create successful and engaging mobile apps.
The first step should be to choose a platform to develop on. It makes sense to go with the one that has the most users. Next is bandwidth and power considerations. Although mobile data is becoming more affordable in Africa, local developers should still prioritize bandwidth-enabled apps. If possible, the app should be able to work when the device is offline. This is essential for users who live in remote and rural communities where connectivity remains a challenge.
Additionally, developers must also consider the unreliability of power infrastructure across the continent. There’s just no room for power-hungry apps that quickly drain the battery life of even the most powerful smartphones.
All about engagement
Beyond these essential components, any app should ultimately be interactive and engaging. If the application is not able to solve a specific problem, users will not download or install it. An example of an app that meets a market requirement can be found in one of last year’s Apps UP contest winners.
Developed in South Africa, UniAPS helps prospective students find out their admission score (APS) for a wide range of local universities, as well as get a list of courses they are eligible for based on their matric results ( 12th grade).
Of course, meeting a need is one thing. But being intuitive and easy to use is something quite different. This is one of the main challenges facing any application developer: translating the way they solve the consumer problem into a user-friendly application.
This is where a development environment like HMS Core becomes critical. HMS Core is based on Huawei devices and the Android platform and provides developers with a mobile service framework that opens up a variety of service capabilities. Using HMS Core, developers can build world-class applications in an ecosystem used by millions of people around the world.
With HMS Core as the development environment, apps can integrate a host of services, including message broadcasting, quick HUAWEI ID login, in-app purchases, positioning, maps, games, and machine learning. . This is all done to help African developers create a better user experience for their apps to differentiate themselves from global app development.
Huawei provides African developers with a conducive environment to create applications that are perfectly suited to the needs of device users across the continent.
The 2022 Apps UP Global Innovation Competition brings together the skills of developers around the world to create an app ecosystem that intelligently connects everything.
Local developers can submit their applications as part of the Middle East and Africa region to showcase their talents and gain global recognition.
Huawei calls on all potential app developers to log into the Huawei Apps Up portal and explore the different app categories open to them for contest submissions.
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