The Bugatti Chiron Pur Sport is all-wheel-drive, but it still has no problem knocking its Michelin Pilot Sport Cup 2 R tires into oblivion. In case you need a reminder of that, Bugatti sent one of its engineers out to a wide stretch of tarmac with a Pur Sport and a simple mission: drift away.
In fact, there’s a little more to the story than that. Production of Pur Sport is progressing steadily (albeit slowly) with only 60 units planned for world markets. Bugatti is halfway there with the Pur Sport, and to celebrate, a hugely expensive set of tires has been sacrificed to the horsepower gods. It’s not just a mindless act of sideways nonsense – the four-wheel drift has been orchestrated to leave a gigantic rubber C stuck to the pavement.
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You probably think the C stands for Chiron, and you’d be partly right. It’s also an ode to the Chiron’s exterior design language, which incorporates a large C-shape of the A-pillar and roofline, to the side and dipping forward to end at the base of the front wheel. Bugatti calls it the C line, and although it’s prevalent across all Chiron editions, the Pur Sport has the distinction of being the most nimble of them all. Hence another reason why it is called adrift.
Even with 1,479 horsepower screaming from its quad-turbocharged W16 engine, executing a sharp four-wheel-drive drift to print a stylized C on the ground isn’t easy. Four smoky tires mean there’s very little grip on the ground, and it requires a precise combination of steering and throttle inputs to control something most people would consider out of control. A bit of surface dampness helped the situation, but as the video clearly shows, the Pur Sport and its driver managed to celebrate the arrival of car number 30.
“The Pur Sport has become a customer favorite due to its focused performance and pure driving characteristics. It was fitting that the Pur Sport was the selected Chiron model to honor our iconic signature line with this ambitious C-Drift” , said Bugatti. President Christophe Piochon.
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